Captivate The Room by Using Psychology of the Voice® to Increase Your Impact, Influence and Profit with CEO Tracy Goodwin on Episode #0271

Tracy Goodwin [0:00]
Hi, I’m Tracy Goodwin of Captivatetheroom.com, and you’re listening to EA Interviews.

Intro [0:06]
EA Interviews, Episode 271. Inspiration, transformation success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview.

Mario Fachini [0:20]
We’ve talked about messaging, we’ve talked about sales, we’re gonna continue talking about profits because you’re here for business. And I’d like to think of some entertainment. And we’re going to give you all that and above and that’s why I’m excited to have Tracy Goodwin here, actress, founder of Captivatetheroom.com, and podcast host, we’re going to be talking about how to use your voice. This thing right here to captivate the room, help you get your message out there, increase sales and make your business better overall. I’m going to bring her up, right after we thank our sponsor.

Sponsor – Free Business Book Publishing Course [0:56]
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Mario Fachini [1:11]
Here she is. Ladies and gentlemen, Tracy Goodwin. Tracy, how are you feeling today?

Tracy Goodwin [1:17]
Great. How are you doing?

Mario Fachini [1:19]
I’m doing a lot better now. I’m excited to hear what you have to say about voice because so many people, well, everyone has one. But how effectively are they using it? And what was intriguing to me was everyone talks that not everyone marketing people talk about the communication, the messaging using better words. And it’s like, yeah, I’m using a better word. I’m cool now, and I’m gonna do it the right way. But you’re taking it a step farther, you’re taking those words, and showing them more effectively for a more effective way of how to use them? How do you do that with your voice?

Tracy Goodwin [2:00]
Yes, and I am so excited to have this conversation with you. And that is what people focus on. They focus on the words, and I have a saying the words are everything, and they are nothing. It is how you make me feel when you say those words, that has the power to change me. So we really have to look, I believe voice is an internal thing. How do I want you to feel when I say those words?

Mario Fachini [2:32]
That’s interesting. Because right now, just by you saying that, I don’t know about you Expert Authority World, but I automatically feel a little bit more relaxed. And just, everything’s cool right now. Was that your intent or were you just talking?

Tracy Goodwin [2:48]
I’m just talking. That is literally me walking my talk and understanding that I want you to feel comfortable. I want to feel comfortable, I want you to feel comfortable, I want you to feel like you’ve known me your whole life. So I am speaking to you from the place where I’m going to have the words, I just trust that I’m going to have the words, the right words. And I just want to have a conversation with you.

Mario Fachini [3:15]
Well, I do too. And I appreciate that. Because I can tell it’s so ingrained in you. And I was curious were you doing this intentionally because we’re recording or is this something that’s just so ingrained in you that I felt the same way? Because there’s a point where you’re nervous at first, and then you get so comfortable with it. And I’ve told people, don’t ask me to do X, Y, and Z, but put me in front of 1000 or 10,000 people, I’ll be fine. Well, that’s my comfort level, just like this is with yours. So how are people ineffectively using it? I would say, no, no, I’m going to do one better. What are people ineffectively using when they’re talking to people that we should first consider?

Tracy Goodwin [4:04]
The first thing we have to consider actually goes back to what I alluded to a minute ago. And that is the words. The first mistake we make is getting up in our head. I’ve got to get the words, right. I’m worrying about judgment. I’m worrying about what you’re thinking, I’m thinking about that time I messed up, I’m worrying if I’m going to mess up. So the minute we get up in our head, and we’re thinking about other things, we are not in the now, the only way I have voice power is in the now. And that is because I have to work from my message, which is in my heart. The voice is the orchestra of the heart. So when I can get really present with you, and it goes back to what I said, trust that I’m going to have the words I have a feel for what we’re going to talk about. I believe that I know what I’m talking about. So I’m not in fear of what could happen, because that’s in the future. So if I stay right here with you, right present with you, and have a conversation and not get up in my head, then I’m off to a winning start.

Mario Fachini [5:17]
Wow, that’s powerful. So we’re in the now we are fully present, which I love being, because it’s not fun, especially during interviews. And for anyone that has a show or is considering one. If you’re not in the right frame of mind, and your energy’s off, or you have a bad day, like literally, this is not the best day to record it, don’t do it. Because you’re forever, basically engraving that in stone. So we’re in the now, I’m already enjoying this in our pre chat. What’s the next thing to consider on top of the words?

Tracy Goodwin [5:56]
The next thing to consider? And this is what nobody teaches us. We don’t learn this in school. And it goes back to the first thing we were talking about? What do I want you to feel? If I want you to feel excited about what I’m bringing to the table? Or if I want you to understand my frustration, so that we can relate and connect? I’ve got to consider what I want you to feel? What do I want your listeners to feel? What is the experience I want to create? That goes beyond the words, I can get the words right all day long. But scientists proved to us that the words cannot create feeling my voice creates feeling. So I have to know what I feel. And I have to know what I want you to feel. And I have to work from that place. Which goes back to that step one, trusting that I’m going to have the words.

Mario Fachini [6:53]
So what I hear you saying is, if you’re saying to someone, how are you doing today? You’re not exactly matching up the message with the I don’t want to say monotone. But what’s the tone? I feel like it’s a different word, though. You have to have how you’re saying it match up with what you’re saying? Otherwise, there’s this cognitive disconnect, is that correct?

Tracy Goodwin [7:25]
That’s correct. And that to me is the uniqueness about psychology of the voice. I’m literally coming from the place of what do I want your subconscious to perceive about me? I want you to know, the real me. And if I am up in my head thinking, I wonder what Mario’s thinking right now and wonder if he’s thinking I’m doing a good job. Because I don’t know if I’m doing a good job. But now I’ve got to answer these. I got to get these questions right. Now. You see, my voice can’t work. There’s a hesitation like what you did? Well, that’s not who I really am. That was a disconnect. And it was a sound in that disconnect.

Mario Fachini [8:10]
How do we help move people past this?

Tracy Goodwin [8:16]
You’ve got to trust that you know the words and you’ve got to redirect back to the now. And that’s literally I think the hardest part of the work for people. I can tell you be louder, be louder all day long. But if there is noise in your head saying you better get this right. Or are you better get these words, right? You aren’t in the now your voice isn’t going to work. So step one is getting now, step two is think of everything as a conversation. People will say to me, what’s my video voice, Tracy? No, no, no, no, no. Everything’s a conversation. What’s the best version of you? So you get in now, you trust that you’re going to have the words you think of it as a conversation, and you think about what do I want these people to feel? And you speak from the message, which is what do I really want Mario to know? What do I want his listeners to know? And when you speak from that place, you have the words.

Mario Fachini [9:19]
I love that that’s a huge Expert Authority Insight. Because there’s been many times whether I’m on stage, behind camera, in front of camera, talking to someone one on one, whatever the case may be. And some of the most interesting times I find are just when you’re out and about it might not have anything to do with business, and you’re just talking with someone, you know everything. Everyone is a person. Everyone deals with communication and everything is a negotiation. You don’t need to be doing a quarter million deal. You could be wanting an extra scoop of ice cream like I so often find myself. Would you like dessert? How many scoops that come with? Like, yeah, of course I do. Who wouldn’t? You know what I mean? Everything comes down to it. And if you are a host of a show or even guesting on one, which I highly recommend, I can already tell when I was screaming six minutes ago or whenever it was, you can’t do that all day. You can’t do that time and time again before you mess yourself up. So how does someone go? What if their message is more aggressive? How does someone find their voice? If it’s supposed to be a more aggressive message? To be softer so they can continue it longer or how do you make it more aggressive? If it’s a light and fluffy message? And they’re just not getting the traction? Maybe because they’re not forceful enough? And they just don’t have that power behind the words that someone else would?

Tracy Goodwin [10:58]
Right. Really good, really great question. And there’s a couple of ways I can go with this. Part of what I hear you saying is that aggressiveness. Let’s look at confidence. Confidence is I am owning what I say. That’s a starting point for a lot of people. I’m not kind of telling you about what I’ve done for a long time. No, I’m owning it. And so when I own it, I already have more of a firmness. But what your question really takes me to is one of my favorite things that might be new to people. And that is value. Everything can’t have the same value. A ham sandwich is not the same as a fire. It’s just not. So why do we say it the same? Even within let’s say, I’ve got a fired up message. I’m fired up. I am frustrated, I am angry. I need you to understand. Even within that there are shades, how many shades of blue are there? Well, look at our spaces, we could probably come up with five or six. Everything can’t be Navy. Right? So if within that frustration, is there another shade of frustration in there. Of course there is or we could simplify it, we could move away from shades. And we could say some things are pushed and some things are pulled. And we have to have a balance in push and pull. If I push you for this whole hour, I’m going to wear you out. I’m excited. And I’m passionate and that’s who I am. But you can’t take an hour of that. You’ll be like, Oh my gosh, but I can find the pool shades in there and not lose who I am. So you can look at it either way. But we have to create the experience for people. We all are full of shades, right? We have to play all of them.

Mario Fachini [13:03]
It’s interesting you say that, because I always love bringing great people like yourself on the show. I never know what to expect. Some people are professional guests, they’ve done it hundreds of times, and they know how to play the game. Other people are newer. I’ve never had anyone on the show that’s so brand new, I do have some requirements. But as far as presenting, some of them are speakers, authors and everyone has these varying degrees of how well I present, let alone on camera, let alone this. And it’s interesting, because when you said, I can’t push at you for an hour, and I’m going yeah, see, cuz you’re kind of nice. There’re some people, I think that was their goal was just to see how much I could handle. And I’ve reframed this personally, because I never know what’s gonna happen to a degree and half the time I don’t even know what I’m going to say. But I’d encourage someone listening to not let that intimidate you, but rather go, alright, let’s see how good I am now. Can I handle that? Like if you really wanted to? Could I go 30 minutes 45. And you just be. And when I’m a guest on interviews, I look at it. It’s like I have no idea what they’re gonna ask me. It’s kind of fun. Some people don’t spring anything on me. I’m like, hey, throw something in there. Let’s see if I can really hang at this level because I think that’s a skill set. And it is a level. I don’t think being interviewed with a truncated number of questions that are handed to you or the publicist hands to the host to say only ask these. Everyone can tell. Would you agree?

Tracy Goodwin [14:48]
100% and that’s why even listening to you. We’re getting all these different shades and those shades come. I’m going to go all the way back to step one, those shades come because you’re so present. You’re so listening, right? You’re not thinking about well, I need to get this question checked off and move to the next question. And that goes back to that being in the now, if I’ve got a checklist here of everything, I’ve got to tell Mario all these things. I’m not gonna be here, right here with you. And if I’m not right here with you, I’m not grounded in my heart. I’m not connected to my heart, I’m delivering words. And so a big part of it is listening. Which goes back to I’m going to trust. And here’s a permission slip, I’m going to trust that I know. But here’s a permission slip that I have to give a lot of people which is, we really want to know you.

Mario Fachini [15:46]
Why do you think so many people are afraid to share themself. The real…

Tracy Goodwin [15:51]
Judgement fear? Yeah, fear of judgment is a big part of it. Fear of getting it right. We all have a voice story. And that voice story is usually locked into our subconscious before we’re five years old. And my research shows me that literally one phrase, hey, nobody wants to hear what you have to say, gets locked into the subconscious. And the subconscious determines how we’re going to use our voice until that story is rewritten. So when people get here, they’re like, Well, I know that I could be bothering them. Or maybe I’m saying too much. Or maybe you know, the stories are actually calling the shots. And we’ve just bought in and created a habit and played it over and over and over. Without realizing oh, wait a minute that was my first grade teacher that told me I talked too much. That’s not now.

Mario Fachini [16:51]
Oh, this is hitting real close to home for me a little bit. I have the report cards that say talks too much in class. And I think it’s ironic that all get out now public speaker hosts. So my question is, how would you help someone flip their flaws or reframe what they’ve been told to be able to step into their voice and use their power instead of playing that story for 20, 30, 40, 50, 60 years? Well, I’ve seen it with other people. They’re always apologizing for everything. Oh, I’m sorry about this. It’s like, it’s okay. And I’m glad you’re caring. And I’ve said it to people I know, personally and even clients in the past, because I really was, I am sorry. They’re like, it’s cool. You don’t need to keep saying it. Let’s just move on from it. Because they were at, they appreciated it, they got the point. But they don’t need to go 27 more times in 30 minutes. And I knew where it was coming from. And I’m thinking of a specific instance at a restaurant eight years ago, as a matter of fact, but where does that come from? How do you help people identify that story that’s locked in by five.

Tracy Goodwin [18:11]
So what I hear you talking about is what I call a voice mask. And that’s something that we literally hide behind for protection. It could be what I think sounds like the buffering mask.

Mario Fachini [18:24]
We’re going to hear, are we?

Tracy Goodwin [18:26]
Well, like you know…

Mario Fachini [18:29]
I keep talking and asking questions and a few questions. I go, Oh, wow. Then the last ones I’m going oh, this route. I’m teasing to agree, but I really do want to know, so I can please continue.

Tracy Goodwin [18:43]
Yeah, no.

Mario Fachini [18:44]
This is going deep. This is awesome.

Tracy Goodwin [18:45]
It is really fascinating. Yeah, it’s deep. This is transformation. This goes beyond, speak louder. But this is what you got to change the inside, right? But to answer your question, and then if you want to continue talking about masks, we can. How do people start to reframe this, which is critical, because that driver, that story is calling the shots? Speak louder isn’t going to work if you’ve got a driver that says nobody wants to hear that. So the first thing we have to do is we have to start well, first we have to become aware of what is the noise in our head? What am I hearing? Am I hearing you better prove your worth? Am I hearing you don’t know what you’re talking about? Am I hearing all of the above? And we’ve got to start questioning that noise and saying is that ultimately true? And if we will stop in our tracks and go wait a minute, is that true? We realize it’s not.

Mario Fachini [19:50]
Wow, okay. Please dive back into the mask thing and preface and go as deep as you want. I was making a joke. I should have probably kept my mouth shut, I can handle anything you’re gonna throw and go for it. I want to serve the audience. And I’m glad it’s not just, if you stand there like this, and you project this way, and you do a vocal arrow, ha, go for it. I want to transform some people.

Tracy Goodwin [20:21]
Yeah, this is and I don’t mean to criticize that work, because there’s no criticism.

Mario Fachini [20:29]
I didn’t take it that way at all.

Tracy Goodwin [20:31]
Okay, good. The data is showing me that the driver in the mask is always going to call the shot. Because the subconscious is trying to protect the heart, the voice is the orchestra of the heart. So we will put things in place to get us a result that will keep us from getting that result. Let me give you an example. Let’s say I’m a people pleaser. And I want to please your audience. So I’m not going to really show you who I am. Because that might rattle somebody, so I’m just going to be real neutral. I’m not going to get excited. I’m not going to show any passion because I’m a people pleaser. You never even heard me. Because you have no idea who I am. I put that mask in place to get you to like me, because I’m a people pleaser. But because everything was the same. And you do not know who I am. You didn’t even hear me. So I’ve put something in place that actually keeps me from getting the result that I want.

Mario Fachini [21:36]
So it sounds like the thing you’re striving for, you’re subconsciously putting a block in your path, because maybe it’s self worth, maybe it’s self image, maybe it’s whatever. But you’re ultimately blocking what you’re trying to make happen, by the way you’re responding to it. Instead of being confident in your power, and just going with it and being normal.

Tracy Goodwin [22:07]
Yeah. And there it is. You summed it up beautifully. That’s it exactly. And it goes back to the noise in my head that says, well, you don’t know what you’re talking about. And you better get those words right. But act like you know what you’re talking about, put up that need to prove a mask and I want to prove to you I know everything? Okay, well, now I’ve repelled my listener, because I put something in place because I was really too afraid to show you who I was because I was afraid you were going to judge me. When you really weren’t, you really just want…

Mario Fachini [22:42]
Was not even down on the radar. There is no vulnerability.

Tracy Goodwin [22:45]
When even on the radar. Right. That’s it.

Mario Fachini [22:52]
So I’m thinking in business, and I know you’ve worked with people in business and celebrities. What similarities do you see between them both?

Tracy Goodwin [23:03]
Everybody’s in the future? Everybody’s worried about judgment. Everybody’s trying to get it right.

Mario Fachini [23:19]
Wow. Out of all the people you’ve worked with, I’m not going to ask you the transformational success stories just yet. I want to keep going here. But who do you find is the best candidate to make the transformations because what I was about to say was, I know people in business which is common, it’s like you know you have a type A personality, a driver, and ambitious for anyone who’s read the wire that way you have the cleric. You have that person who’s like always going in from a different standpoint, you have the ego driving, look at me, I want to prove something you have that. I’ve seen people burn themself in the ground. They’re like, but I’m doing it my way. It’s like you just killed it. Not literally but you want scorched earth and everyone getting you to this point. I don’t think that success is number one. Number two, you didn’t bring anyone with you because you pretty much killed them all, figuratively. And now you’re just this wound up ball of whatever but maybe you got to where you were going I wouldn’t say you’ve arrived. That’s not really a good winning strategy. If you destroy everything in the process, what’s really driving them once that mask is that their approval?

Tracy Goodwin [24:45]
It could be a number of things it is most likely needing to prove it is most likely tremendous fear. The one thing I cannot work with is now I’ve got an ear that I can literally hear these masks and pick up these things. And I’ve got people that literally are in such resistance, about the possibility that they could be wrong because that is failure in their eyes. And they come at me with that no, that’s not what’s happening. That’s not what’s happening at all. Well, I wouldn’t say it, if I didn’t hear it, and I’m very direct, but I’m everybody’s greatest champion. So it is the person that maybe they have armor, but they are very fragile inside. And that’s one of the reasons that they have to keep everybody or what I got, I can do it, because they cannot run the risk of being wrong, they cannot run the risk that maybe there’s a better way. So in all of it is fear, and in all of it is needing to prove and all of it is a quest to show that I could and show my worth. And it’s probably a really deep wound, which is different from a very outcome driven person, all of my people are outcome driven, right, that’s a great quality of success. I can work with those people, as long as they’re willing to entertain the possibility that I can take them to another level that they didn’t even know they needed. So there’s humility there.

Mario Fachini [26:26]
I’m loving this. And I can relate to both sides of it, depending on what version of me in the year I think of the years is different versions, because we’re never the same person two years in a row, even if it’s slightly, but there’s so much I could go into and I’m thinking of just the own personal development I’ve done over the years and leadership training and different things. Living in the point with the pain and then getting past it. Is there any I know the answer is no, I don’t even want to ask it. But how do you get someone past it? Is there even an easy way to go through it or is it just really deep self work?

Tracy Goodwin [27:15]
It’s not deep. It’s not, I mean, it is really deep. But in the way that I’ve created the psychology of the voice, it is meant to be an acknowledgment and a recognition and a rewrite. We don’t have to do a long deep dive on the stories we can, but we don’t have to, I just need you to recognize what they’ve done. I need you to recognize that you mumble your words or you speak fast, because you feel like you’ve got to get to the other side to get it right. And I just very quickly reframe that story. Or rewrite it basically, because it’s not true, then I go after the muscle memory, what did it leave behind? Did it leave fast behind, okay, now I’m going to come in, and I may not go too slow. But I may go to shades fast, I’m going to get you back in the now I’m going to rewrite what was left behind in the muscle memory. And it’s very profound work. But it’s not a two year process. It’s an eight week process. Because we don’t have to labor over it. We just recognize it and rewrite it.

Mario Fachini [28:30]
So you’re not doing a super deep dive on the psychological emotional like you’re saying the story and to that degree. But once someone acknowledges, I have a problem here. What can we do to fix it? You can work with that. If they’re at the place of…

Tracy Goodwin [28:49]
Absolute.

Mario Fachini [28:51]
If they’re at the place of like you were saying and it’s interesting when you said it, because when you were like no, no, no, I don’t do that. I’ve recognized some of these things, too. Because when people apply to do a book with my company, I can’t work with everyone. I need your expertise. I need your knowledge. And there’s certain things we need. But the main thing is, are you coachable? Are you able to say, hey, yes, this is true or not, and not get so emotionally tied to it. When we say that’s not a good idea. This would be a better one, or hey, that’s great. And there was someone that popped into my mind when you were like, no, no, no, that’s not me. That’s not me. And it’s like they have the heart. They want to change the world. They want to do all these things, but it’s never their problem. They never do anything wrong. But they don’t ever admit it. And it’s like you can’t work with that. Is that what you’re getting at is if someone’s willing to admit it and recognize that you can rewrite it and it doesn’t take forever.

Tracy Goodwin [29:52]
Yes, yes. And what I hear you say there is a mask of defense, and I can always find a back door. I’ll always find a back door. It’s just easier if I don’t have to. And there actually are occasions when I’m just not going to get in. But the reason I don’t have to do a deep dive and I think you’re going to love this is the story is driving the shots? Do we have to break down every event that happened? No. All we have to recognize is that it was in the past, we cannot change it. Is it ultimately true now? Is that what we want now? Is there another story now? Is there something else that could be true? Well, actually, yes. It’s like the difference in I got 100 reviews. 99 of them said I was the best voice coach ever. One of them said she did a good job. Where am I gonna look? I’m on those 99 that don’t exist. It’s just like that.

Mario Fachini [30:51]
How many different types of masks are there? You said the mask of defense.

Tracy Goodwin [30:57]
There’s about 15. There’s a need to prove and mask of defense and people pleasing. There’s buffering, buffering is I’m gonna dance all around before I asked you if something. So that’s very common, and you can pick it up immediately. Words can be a mask, I’m going to word you to death and tell you more, you had it in the first line. But I believe I need to tell you those words. Justification is a mask. All right? Even speaking fast, everything is fast, that can be a mask, because if I speak fast, you’re not getting in here, you’re not getting in. In fact, I’m gonna hold up this mask of speed. And I’m not letting you in under any circumstances until this is over. I’m gonna keep going fast.

Mario Fachini [31:50]
Wow. That is fantastic. And I think at some point, you got me on my toes. Because at some point or another, I think I’ve done one or all of those. I really want to ask this, because I know the audience knows it, because they listen to me all the time. And do I have any masks? And if so what are they? And for the record, anyone listening, we just met today. I think she’s awesome. I couldn’t wait to have her on. And we had a really good pre chat. But I don’t think we’ve known each other for 10 years. And like just a little preface, but I’m really curious about your experience of me. And I do realize this is recorded and live. And this might be a shoot my foot, but I want to be the best I can be and I hope to get this okay. There’s only been a few times where I’ve asked someone on the air live to be like, Yeah, let’s do it. And one of them we did a whole breakdown in different things. And he was like, close your eyes and do this. And I woke up. I’m like, hold the show still going on. I feel great. But I’m really curious, because you’re mentioning all these things. And I gotta be honest, this whole time, like 90% of what you’re saying is triggering something to some level where it’s like, you’re taking me back to that experience with the one person and what she was saying. And then we’re going back over here and over here. And it’s really cool. And I’m really glad you can take people through this. So I guess part of me wants people to please, and let everyone know, it’s okay, it’s safe, don’t be afraid of it. So…

Tracy Goodwin [33:53]
So I have been focused on listening to be in this conversation with you. And when I kind of do my thing, I literally focused with my listening ear, which I was not doing. I was doing that just now when you did that. And so I haven’t even been listening from that perspective. A lot of people don’t like to have me around because they’re like, are you listening to me? Are you listening to me? But I will ask you a couple of questions because as soon as you started talking about this and the bravery of having me do this on air, which is a brave thing to do. It made me think of a couple of things and I’m literally working off of sounds that I can hear that lineup a certain way. And coming from the perspective of how you’re potentially being processed, subconsciously, I will say this, and I can say this in all truthfulness. You’re great. I feel very connected to you. I don’t feel like you’re talking at me, which is very important. I feel like you’re talking to me, I do hear a lot of great movement in your voice. And this is not the case for everybody. Because first and foremost, there’s many people that we cannot connect with. It doesn’t mean we don’t like them. But they have these masks and things in place that are kind of like bulletproof glass, I can see you and I can hear you, but I cannot touch you. And don’t take that literal take that in the figurative sense. I really want to be connected with you. And I’m experiencing all of that, where my questions come? Are you no nonsense?

Mario Fachini [35:43]
When?

Tracy Goodwin [35:46]
I say person.

Mario Fachini [35:50]
probably not ever. Well, no, hold on, maybe. Sometimes. I like to add a little bit of nonsense for fun. I don’t like being bored just with anything, even if it is super serious. But there’s some things I’m like very efficient, productive and can get stuff done. And at times, it’s no nonsense, but still I’m thinking of the most serious stuff. I’ll still add humor into it. Whether that’s a self defense mechanism, or just me curing the boredom or just setting people at ease. I bet funerals are probably the last place you should be making jokes. But I remember experiences where my uncles and relatives were doing it. And I thought it was like, oh my gosh, are we gonna get put in jail? Is this against the rules, but I really think it’s set to lighten people up. And just make sure that they’re okay. Because you can only take so much of the seriousness before it’s like, we need a break.

Tracy Goodwin [37:15]
Okay, so then where’s the caution coming from?

Mario Fachini [37:23]
I don’t know. But thank you for recognizing it. Because I could tell you, I was aware. Where do you think it’s coming from?

Tracy Goodwin [37:37]
I can hear it coming in your jaw. I can hear the word start to come out. And it’s not all the time. Like literally people your audience is like, oh my gosh, where is this woman from? Because it’s not an obvious thing. It’s not obvious. Like you’re kind of having me work here, which is actually totally okay. Some things are really obvious. If I’m like this, if I’ve got to prove something to you. That’s obvious. I’m going to the next level sounds. And what I heard was I heard your jaw, grab something almost like that would be too much. If it got out. And it’s random. It’s not an all of the time thing. And that’s why I first went, are you no nonsense? Because it’s almost like come on, let’s get it done. Let’s go, is what I first was hearing it as. And then as you continue to talk, it gives me an opportunity to listen to you more which is why I asked questions a lot, it’s actually a trick so I can hear you and keep you comfortable and in your real voice. And I just was hearing this slight little grab that said, that’s enough. Don’t go crazy on him. I don’t know if any of that resonates with you.

Mario Fachini [39:03]
Don’t go crazy with me like me, don’t go crazy. Are you by asking the questions? You heard me stop myself from saying more?

Tracy Goodwin [39:18]
Not saying not in the sense of words.

Mario Fachini [39:21]
Oh, I get it. I caught myself and stopped something from just continuing. What the hell is it?

Tracy Goodwin [39:39]
But does that resonate with you and it’s so tiny, nobody’s going to notice that. But where I come from is that subconsciously creating a red flag and the best way for me to show you something is to give you an example. I was working with a thought leader who has a big podcast and I was listening to his recordings, and there was one tiny sound just like that one tiny sound I just heard with you. And I said, listen to that and tell me what happened there. And he said, how did you hear that? And I said, well, I could hear it. What happened? And he said, I didn’t want to answer the question. And I said, that tiny sound, instead of saying, I don’t want to answer that question as yourself, you braced and I heard that sound, and it red flagged my subconscious to say, what’s he hiding? So that’s an example of what we’re talking about here. And here’s the other thing that I think is critical for me to say, this could be something that is literally not your reality anymore. But it is still in your muscle memory. Was there a time when you felt like you had to kind of rein it in? And is that still in your muscle memory? Even though that’s not who you are anymore?

Mario Fachini [41:07]
Two things come to mind. One, I was in speech therapy when I was younger, because I had a problem saying different words like lie. And I would say, no, that was the other kid. I had a problem with my Rs. But I don’t think that’s it. It’s not. I have so many good ideas. And I have so many different ways I can help people. There’s very few people I can actually talk to, on the level that I can play at. I very often have to reel myself in. Because it’s like most people just want the surface level stuff. That’s why I enjoy doing this so much. Because clearly, we’re not like, oh, look at that the weather’s great today. What do you think, Bob? Yeah, oh, my gosh, shoot me. Is that close to what you’re asking?

Tracy Goodwin [42:03]
Yeah, that’s it. That’s it right there. It’s this in the moment refrain? I can’t go there. Let me backup. And it’s a tiny grab of a sound that makes me go, we’ll just go there. Well, I want you to go there.

Mario Fachini [42:25]
So with you, I have no doubt I could but with most, if I can tell within a couple of minutes, or even one sentence or something, can we even… it’s not that it’s anything good or bad or whatever. Like specific topics, I can just tell mentally and intellectually, I’m like, this is going to be a waste of my time.

And I probably said some things in the way I said it just now and the words I used, you just picked up on something else didn’t you.

Tracy Goodwin [43:03]
And that’s it. And where I go, if I’m 100% me, coming from the plan, and I’m real direct, but I’m your greatest champion, too. Because what I ultimately want for my people more than anything, I want them to make a big impact. I want them to make people feel something. But most of all, I want them to have inner freedom. And when all of a sudden, where there’s no inner freedom, right? And that’s a crummy place to be. And I know that water seeks its own level vocally. And so I would be really curious. I absolutely understand what you’re saying and agree with what you’re saying. But I would be really curious what happens if you just show up and do you anyway?

Mario Fachini [44:01]
Okay. I don’t know. But thank you for that.

Tracy Goodwin [44:09]
Yeah.

Mario Fachini [44:13]
Wow.

Tracy Goodwin [44:14]
To me, it’s all about…

Mario Fachini [44:15]
It looks…

Tracy Goodwin [44:16]
It is about another level.

Mario Fachini [44:18]
It looks pretty amazing.

Tracy Goodwin [44:19]
Yeah, go ahead.

Mario Fachini [44:20]
It looks pretty amazing to me. Clearly, you’re hitting some hot buttons. And I just want everyone listening to know, this is all coming out in your words. So when you have your messaging if you’re doing something on air, off air because I can tell you from writing the books I’ve done, I can pick up people’s tone in their writing too. So no matter what your business is, what your message is. People can read you like a book. Think of all the people you’re you know, they defend everything they’re doing but all you have to do is ask for three other people, what’s your opinion of so and so or the brand or this, that, the other thing? And they’ll tell you the truth, perceptions reality. So don’t think for a second, you’re fooling anyone, as fun as it is to try. If we’re making a movie or a comedy sketch, it’s fun to make jokes about all this. But at the end of the day, it’s why I started doing this stuff and why I’m not… I don’t welcome it. I just, I don’t want to say I’m afraid of it. Because clearly, I’m working progress like everyone else. But it’s so much, I would say, it’s so much more relaxing to be like, you know what, I can be cool with this. Now I don’t need to be doing it. There’s one of my it’s, I don’t know, data. A lot of people try to prove something all the time. And you know, you have the power, when you can just sit there and just be like, I’m cool with not doing it or having to show off or having to prove it. That’s where you get the confidence and power from. And I wouldn’t say I’m seeking power, but it’s just that place of how can I be the best I can be so I can help you and help Expert Authority World and help people in the books and just everything? How do I be the most effective person and man I can to be of service like you said that next level? And I see it. But yeah, we definitely touched on some things. What’s the solution? Because I want to be done with this. Like it’s been a long time common if you have…So what would you say to someone who’s looking for the solution and realizes there’s some things going deeper? I guess that’s good, like, we’re in jeopardy. reformative form of a question.

Tracy Goodwin [46:58]
Yeah. The first thing I would say is, don’t be surprised if three hours from now or tonight or 20 minutes from now or tomorrow morning when you’re brushing your teeth. You don’t go Oh, yeah. That neighbor down the street, Judy. Never forget when she came down and told my mother that I was too dramatic. Don’t be surprised if there’s not some kind of story that pops up. And you can recognize that for what that was, is that reality now? No reality now is you’re amazing. And then you start, it really is so much of it. I mean, there’s a physical thing that we could work to plug in. But really so much of it first, pillar one is the mental reframe that starts questioning? What’s the worst thing that could happen? If I just show up as myself every single time? What is the worst thing that could happen if they don’t like me? Is it reality that they’re not going to like me? I have people write down everything that they’re concerned about around using their voice. I’m afraid I’m gonna sound pushy. I’m afraid I’m going to sound like I know it all. I’m afraid they’re not going to like me. I’m afraid I’m going to beat the sea and confidence and arrogance, walking down the aisle together. So for a lot of people, it’s I don’t want to come across arrogant, right? That’s a lot of my people. So you write down all these things that come up, and you literally can go line by line and go, is that ultimately true? Is it ultimately true? That if I just really knock it out of the park with my passion, no matter who’s sitting there in front of me, that people aren’t going to like me or I’m going to be too much. I heard my whole life I was overdramatic, okay, this is who I am. And I’m not going to come on this show, and pretend to be something else, because I have a fear that you’re going to think like my siblings did that I was overdramatic. And it all circles back to what do you want? What do you want to make us feel? Bringing the tentacles back in is what I say.

Mario Fachini [49:28]
Wow. That’s definitely powerful. I can’t wait to ask you about the transformational stories because I think you have a new one right now in progress.

Tracy Goodwin [49:48]
Wow.

Mario Fachini [49:49]
To answer your question, what’s the worst that could happen? To get rejected by the people. I love that I can’t help and want to.

Tracy Goodwin [50:07]
And is that ultimately true that’s going to happen?

Mario Fachini [50:15]
Probably not. Logically, I know the answer is no, but doesn’t change the way I feel.

Tracy Goodwin [50:27]
Okay, let me reframe that for you.

Mario Fachini [50:30]
Okay.

Tracy Goodwin [50:31]
It is not an option. And this is literally subconscious reprogramming. This is the rewriting of the psychology of the voice, it is not possible for you to control the outcome. I can come on your show, and I can adore you, and we can have the best conversation, but I cannot make you like me, we could get off of this call, and you could go well, I’m never having her back, right? Where the power lies. And this is again, it goes back to a mask. If I’m trying to make you like me, if I’m worried that I’m going to do my best and you’re not going to like me, then I’m in the outcome, I’m going to work from the place of, I am going to give you 150% of me every single time because I want to change the world. And I don’t know how much longer I have here. But I’m going to leave here having served everybody that I need to serve. So I’m working from this power, right here, I am controlling this conversation where I have power. And that’s going to guarantee me my outcome. Because I know that no matter how hard I try, I cannot make you like me, I can just show up and give you 150% of me.

Mario Fachini [51:53]
And I appreciate that. Thank you.

Tracy Goodwin [52:03]
And it’s no different. It’s that’s the refrain. We’re all busy controlling the outcome, because that’s what we are taught to do. That’s what the ego tells us to do. In the form of protection. I gotta keep this guy safe. Oh, man, he’s met Tracy. That’s not good. I got to keep him safe. So we’re going to be in control of what they think and it ends up being a bulletproof glass that you can hide behind without even knowing it. It’s snaky. And it was tiny. And you didn’t even know it was there maybe, right? But what we really want is we want to know who you are. Because whatever those things are that may be overdramatic, okay, I don’t go into a call going, okay, you better tone it down, girl. Because, no, because I know my people out there that are overdramatic are going to go whoa, she gets me. And if I hadn’t revealed that, then I have left somebody looking for the person that can help them. And that’s the power of just trusting that they’re going to like me, and working from the place of this is who I am. This is how I’m going to serve you. Does that resonate?

Mario Fachini [53:31]
It 100% does. Thank you for being so open with this because I am glad it’s not, okay, like I was joking earlier, stand here and say this and here’s how you project with your voice. And when you’re talking to people, if you really want to be a good presenter, don’t be afraid to use a lower tone because that really captivates on bring some… I’m not putting it down either. But like, give me something new. Oh, this was definitely new and different. At least 100 episodes worth. I’ve done it very few times. And not because like I said not because I’m afraid but just like we’re in the middle of a show. There are questions, there is a thing. It’s not like a private conversation but I thank you for being open with all of that because there’s so many people and maybe I’m projecting that just I have a heart of gold. They just don’t have the business acumen in every little area or maybe they have the business acumen in the heart but they don’t have the communication style or they to your point of being overly dramatic or extra. It’s one of the best things you can do if you’re talking to a crowd or an audience. You know how boring it is to sit there and be like, oh my gosh, this guy. I’ve been at conferences in the past where I’m speaking on stage to hundreds and 1000s of people. And I’m just like, how the heck did they pick him or her? Like there’s better people in the audience, we could get up there right now, like, Are you for real? Would you agree you have to have some sort of presentation and be a little over the top, if you plan on doing anything on audio or video?

Tracy Goodwin [55:38]
I believe that we have to elevate our vocal energy for sure. And for somebody that is overdramatic, and a little larger than life, we work at a higher vocal energy. So part of it is vocal energy. Somebody that works at a vocal energy like this, it’s going to be hard to listen to for, I don’t know, 30 minutes, 45 minutes, 30 seconds, right. But yeah, there you go.

Mario Fachini [56:04]
So you’re not saying it’s always that you need to start tap dancing and doing backflips on stage? It’s, you need to know how to project, communicate, and enunciate to when you were making that joke about the one year always mamajuana stuff after that. What was that you trailed off? And did I catch a Niner? in there for anyone who catches the Tommy Boy reference? There’s people who do that all the time. That it’s like, what do you say mumbles?

Tracy Goodwin [56:33]
Yeah. And that’s a mask. That’s literally not about articulation. That is I guarantee you, they have a story that says, nobody wants to hear what you have to say. So the subconscious has trained them to put the sound out. Because they’re checking, because if they can pull it back in their mouth, then you didn’t hear them, and they’re safe. So back to the original question, you were talking about vocal energy as a part of it, we have to elevate our vocal energy, especially on video, because video, we start looking at ourselves going, oh, my gosh, and we get up in our head. And that can decimate a vocal energy. So vocal energy is part of it. But vocal variety is the other part and the fastest, I can technically teach you how to do that. But the fastest way to get there is to go back to that feeling. If I’m hiding my feelings from you, well, I better not be excited. Because that might be like too much. So I’m going to not yeah, y’all should really try this. It’s fun. Okay, that’s what there’s no feeling there. So we go back to that feeling. Oh, my gosh, I’m so glad you asked me that question. If you’re excited about that question. Because if we just put in an overdramatic, then we run into, hey, everybody, I’m on. Welcome to the show. Hi. And then people are like, what is this and that to that either? So we still have to be us. It’s what is the best version of us.

Mario Fachini [58:13]
Hmm. That’s a great Expert Authority Insight, what is the best version of us? Because in one scenario A it might be hey, guys, I actually can’t really even if you are a public speaker, I can’t think of one time that actually would be the solution to be literally that, but no, okay, cool. But to this, I was actually thinking of something, someone walking up on stage doing that, and then with my friends ready to go on the boat at the house. And it’s like, yeah, if someone walked on either instance of those, it would be like, again, who let this person in? So it’s the appropriateness because, okay, maybe you can turn it up and you are allowed or you’re addressing an audience. But you don’t need that same vocal energy, as you’re saying, when it’s just us talking, or we’re having dinner or we’re in a room of 10 or less people, maybe six or less 10, you need to project a little bit more.

Tracy Goodwin [59:23]
Yes and you said this, and I’m going to reframe a little bit what you said, because it’s really important, and I really stood the audience to get this. I call it tentacles out versus tentacles in. And what we tend to do is our tentacles out, I’m going to let you determine who I’m going to be. And that’s not what we want. I want you to find and deliver the best version of you. Thanksgiving dinner, I like this video. I’m like this on the boat I’m like this but I’m turning up and down the gas flame of who I am. But I’m always me.

Mario Fachini [1:00:05]
There’s no mask.

Tracy Goodwin [1:00:08]
There’s no mask.

Mario Fachini [1:00:11]
Okay. I think we could go for hours on this. And it’s fascinating to me. And I really thank you. I do want to ask you about how you got into this.

Tracy Goodwin [1:00:31]
So I was actually raised in a family where I really wasn’t allowed to speak much. It was an extreme version of children to be seen and not hurt. And I realized very early on that I was navigating the world based on sounds I could hear, I didn’t think anything of it. And I found the platform of speaking and acting at the age of 12. And I wanted to be an actor and I was an actor. But because of various things that happened in my life, up to college and into college, where I really couldn’t use my voice, I had never been allowed to say, no, you don’t express your feelings. There were things that were problematic. And I as an actor, and as events had transpired, that change that shifted my voice, I got put into working with voice coaches. And I was just always good at it. I always had this ear, I didn’t realize the power of what it was, I wanted to be an actor. So I went and was an actor. And people kept finding me to coach their voices. And I went and got a master’s degree and became a director. And people kept finding me to coach their voices. And I loved it. And I was fascinated with it. And it was my purpose from the day I was born, I just didn’t realize it because I bought into the voice story that said, you have to be quiet, and you know nothing about how to use your voice. And when I realized, and that was the birth of psychology of the voice, when I realized that I was simply playing out a voice story. And I started out specializing in dialects. And I was fascinated with Why does the Irish baby sound Irish, and I’m from Texas, and I sound Texan. And that was when I discovered the subconscious needs the Irish baby to fit in. So the subconscious puts in the voice. And then I branched out and I said, there’s more. There’s the people that are mumbling. There’s the people that are fast, there’s the people that are loud, and I can always hear it, and I can always hear the story. And that is just kind of how it evolved. And 30 plus years later, I’m obsessed with voice and the power of it and changing it for people.

Mario Fachini [1:02:47]
Wow, that’s fantastic. Now, I talked or I asked earlier about the people you’ve worked with business, and I know you’ve worked with celebrities also alluded to that. Now I’m going to ask you about the biggest transformational story. I know you do? Could you give us one of each someone from business and some celebrity?

Tracy Goodwin [1:03:17]
So from celebrity, there’s one that I’m thinking of off the top of my head that was really great. And it was actually more of a thought leader? Do you want true celebrity, television or can I be a very well known thought leader? I can do either or.

Mario Fachini [1:03:37]
Do one of each.

Tracy Goodwin [1:03:40]
Okay. All right. So there’s a lot. So there’s a very well known thought leader that I had a conversation with, and we were talking about what I did, and he said, oh my gosh, I want to do that. I want to learn that. And he was already great, right? And of course, I think everybody’s great. I don’t believe in bad voices. I believe there’s voices and voices I can make better. And he said he was already very successful, massive downloads, multimillionaire. And literally, I didn’t even work with him for a month. And what I did was I plugged in, what do you want me to feel? There was an issue with a sound being stuck. His sound was a little bit stuck, which was affecting the flow. His sound wasn’t traveling to my heart and wrapping around my heart. But what I’m mainly plugged in, was feeling and he took that into his next launch. And he went into the double digit million dollar launch simply from plugging in. How he wanted us to feel he worked every line of that script, every piece of that he worked from the place of where do what do I want them to feel? And that gave him his biggest launch to date. And that was three or four sessions we worked together. So that was a really big one. There have been numerous celebrities that were auditioning for something. And they were missing the mark. They weren’t, they couldn’t, they were getting right to the last two, it was down to two, And that was in numerous cases where I cracked the mask, there was something that they were hiding behind, and it was generally imposter syndrome. It was generally a secondary gain of if I am successful, then this will happen, I cannot go there. So that’s what was happening a lot with the celebrities, then my most successful business person story is a gal that has her two biggest issues and she kind of she was great, very dynamic, presence, and delightful and fun. And I noticed two things with her one, her tail was in the outcome so bad, that it was dramatically affecting her sales calls. She was still successful, but I could hear her in the outcome. And she was foreshadowing vocally that I was not going to buy from her. So I moved her into the now I locked that into the muscle memory. And then I cracked masks and did some stuff. But then the second thing that I did that transformed everything for her was I got her revealing what I call bits of you. And she had this story that I’ve got to be professional, which a lot of my people have and I had to reframe that for her and show her that she was professional. And I got her to start revealing the fun bits of her because she was so fun. And what happened was people would start contacting her and say, they would say, Okay, I just saw your webinar. If you’re like that in life, I have to work with you, because you are so fun, but I have to pay you today. And so she doubled her rates and doubled her income, all from showing up as the best version of herself.

Mario Fachini [1:07:06]
That’s awesome. I know I’ve been there to probably still em the whole professionalism thing. I know there’s some people in business and it’s like, they’re just all over the place. And I think it works against them at times, but some of them just go so full bore. Even if they’re getting rejected 60% of the time they’re capitalizing or 90%, they’re capitalizing on that 10% I think that’s tiring, and you can’t keep it up forever. But I know other people that are way more professional than me. And I’ve heard people say, so they’re wound so tight. You’re like, I get stressed out being around them.

Tracy Goodwin [1:07:49]
Yeah.

Mario Fachini [1:07:51]
Like, yeah, that’s kind of true. It’s like, you can be professional and like, hey, we’re cool here. But it’s interesting, because everyone has something, huh?

Tracy Goodwin [1:08:05]
Yeah, everybody, even the best of the best. It’s like I said, you bring so much good stuff to the table, you may kind of dig a little, which is okay. But everybody’s got a mask, because everybody’s got a subconscious. That’s protecting their heart because everybody has a voice story that got put in before they were five, some overcome faster, better, stronger, but I guarantee you, I can always find another layer. That’s my job is to find, get to the bottom layer because it gets heavy holding up those masks. And that is what I hear you say and those people that have death grip. That is exhausting. And you can’t do it forever. And you don’t have to.

Mario Fachini [1:08:59]
Yeah, that’s the silver lining at the end of the tunnel. The hope at the end of the rain, whatever. There’s light at the end of the tunnel. There we go, the point is you don’t need to do it forever. And it. It’s nice to shut it because it’s a lot. It’s a lot more fun too. It’s like none of this matters. No one even cares. No one ever did care. I didn’t even really care. Why is this a thing? So I have one more question for this part before we thank our sponsor and it’s the Wheel of Whatever. I got a good question for you. Well, it depends. Do you want the yellow or black question? See them all right here spinning see all those questions? You want the yellow or black one?

Tracy Goodwin [1:09:51]
I don’t know. I’m just gonna let you pick.

Mario Fachini [1:09:58]
Alright, we’re gonna go with the black one.

And the question for you is who is someone that you have worked with already, that you’ve already given a deep transformation to that you believe you could go deeper with, if they were up to it?

Tracy Goodwin [1:10:26]
Do I say their name?

Mario Fachini [1:10:28]
Let me do a caveat. Is there someone or even multiple peoples that you’d like to work with again that you know you could still unlock more?

Tracy Goodwin [1:10:41]
Oh, yeah. Everybody, probably. Everybody, many people I can think of. Because I think that there’s always another layer, we get to such a spot, and there’s so much uncovering, and we get to really great places. But then we can always come back and say, Is there more? Is there another layer? It’s always worth investigating with everybody I work with, in fact, for the first time ever, I’ve run an alumni program, because people wanted to come back and see if there was another layer. And I never wanted to be an enabler. It’s a real critic. It’s a real system, and I want to put it in, and I want to get it locked in. And then I need you to go and work with it. I need you to go try it out in the world, I need you to make it your own. And so I always had a bit of a hesitation about being an enabler. But this group of people convinced me to do this. And I’m finding that we can even get even more subtle and nuanced in the teeny tiny sounds. Now that all the big stuff is gone. Now it gets even more fun.

Mario Fachini [1:12:01]
Yeah, and I wouldn’t say it’s enabling. I get where you’re coming from. Because I’ve done and I do coaching as well, for marketing and publishing. But you want it to be so effective. They don’t need you anymore. But they’re always this something more you can be doing? You don’t want it to be a five or 10. Take my five or 10 year program every month. Like that’s not a solution. That’s, that’s actually pretty slow. I heard you say that eight weeks earlier on. So I get that you don’t want it to continue. But at the same point, people change and grow in circumstances in life. And that’s the beauty of life, it should be ongoing. I hope it is for everyone listening. But I’m glad you did that. Because I could see I kind of felt that I could see that happening and being beneficial year two later. I mean, there’s books I read 5, 10, 15 years ago, where it’s like, you come back, it’s like, wow, it’s a whole new book, same thing.

Tracy Goodwin [1:13:10]
And I saw that happening, people would come and I would work with them. And we rewrite a bunch of stuff. And it would be great. And they’d go out in the world. And then maybe they’d start a podcast. And they see some things that they weren’t liking in that podcast. And I’m like you, I don’t want the 10 year plan. I didn’t even want the one year plan. I want to get people fast results. You’ve suffered for X amount of time without inner freedom. Let’s get you some results and get you out there trying it out. But I’m also a huge proponent of I think that there’s always growth. I kind of hope so.

Mario Fachini [1:13:53]
Yeah, I agree. 100%. There always is because you’re either growing or dying. There’s no in between, you’re either moving forward or not. End of story, so it’s good to have that. I’m glad I asked. That’s inspiring. So we’re gonna thank our sponsor, and come back for the Imperfect Action Round.

Sponsor – Free Business Book Publishing Course [1:14:14]
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Mario Fachini [1:15:45]
And we are back with the Imperfect Action Round. Tracy, are you ready to take Imperfect Action?

Tracy Goodwin [1:15:51]
I’m ready.

Mario Fachini [1:15:53]
Oh, good. Now making you nervous. No need to be. Three questions, 60 seconds or less answers. The first one is what is the fastest path to the cash?

Tracy Goodwin [1:16:11]
Make people feel something and create a connection.

Mario Fachini [1:16:16]
Very good answer synced number two. What is the biggest problem you see your prospects making and the fastest way for them to fix it?

Tracy Goodwin [1:16:26]
They’ve decided what they’re thinking. They’ve decided what their audience is thinking, they have bought into the judgment, and all the false stories that their audience is not thinking. Never was thinking, never did think. Get your tail back in the now and release the outcome.

Mario Fachini [1:16:44]
Wow. Great Expert Authority Insight. Thank you. Number three. What is the best way to maximize customer lifetime value?

Tracy Goodwin [1:16:56]
Show us who you really are. When I know who you really are. I can connect with you. I can have a deep understanding that you’re my person. I can build trust, because I have no doubt who you are. I’m never questioning anything about our relationship. I know where you stand. I know where I stand. Because I know who you are.

Mario Fachini [1:17:19]
Very good. That’s powerful, too. And very true. Okay, um, books, what are some books that have helped your life business?

Tracy Goodwin [1:17:38]
The best book that I ever read is actually a mindset book around money. And it was the complete works of Francis Scovel Shinn, which is a book that a whole lot of people have never even heard of. But it’s in the Think and Grow Rich family. Those are a couple of them that I have adored, of course, I’ve also loved Chris Voss, his book, Never Split the Difference. That was a phenomenal book for me to read. And he even talks about voice in that book, how important voice is to hostage negotiation. So those are a couple of my favorites. But I’m an avid reader, I’ve probably read too many to remember.

Mario Fachini [1:18:18]
Well, those are great recommendations. Thank you for those. Where would you like people to learn more?

Tracy Goodwin [1:18:25]
Best place to find out anything you want to know are all my social media channels. That is the website which is Captivatetheroom.com.

Mario Fachini [1:18:34]
Well, I thank you so much. For so many different reasons this has been I think I could confidently say, not only one of the best. recently, in the last year, the last 100, the last 150. But I might even say all of all time since I started. So thank you for that. And I could tell you we’re fully present. And I know the audience feels it too.

Tracy Goodwin [1:19:07]
Thank you so much. I’m so glad there was so much value here for you and your listeners. Thank you for having me.

Mario Fachini [1:19:13]
The pleasure is mine sincerely. Alright, Expert Authority World. We have another great episode here today. I’ll see you tomorrow. Have a great day. And God bless.

Sponsor – Free Business Book Publishing Course [1:19:24]
You’re already the expert. But have you transformed your expertise into a tangible asset that will generate and qualified leads while increasing profit for you 24? Seven? And if so, how well are you promoting it? With the expert authority effect publishing method, it’s easier and faster than ever. Visit freebusinessbookpublishingcourse.com. today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Visit freebusinessbookpublishingcourse.com to get started now, once again, that’s freebusinessbookpublishingcourse.com.

www.EAInterviews.com [1:19:58]
Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned in more. Have a blessed day and I’ll see you tomorrow.