How you can profit from the stock market with stock market coach Jason Brown CEO of The Brown Report & Power Trades University on Episode #0072

Intro [0:00]

EA interviews Episode 72. Inspiration, transformation, success stories, and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect Interview. 

Mario Fachini [0:13]

Welcome to another exciting episode of Expert Authority Effect interviews. I am excited to share with you Jason Brown, stock market coach, and tradings entrepreneur.He is the CEO of a great course that will teach you how to do it for real. He’s very impressive. And we’re going to bring him back – we’re going to bring him right after we thank our sponsor.

SPONSOR Business Book Checklist [0:38]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

Mario Fachini [0:53]

Here he is ladies and gentlemen, Mr. Jason Brown. Jason, how are you doing today? 

Jason Brown [0:57]

What’s going on, Mario? I’m glad to be here, man. 

Mario Fachini [1:01]

I am excited to showcase you. I know you’ve been up to some big things and I can’t wait to dive in with you. So what was the inspiration behind stock market trading? And how did you get into it? 

Jason Brown [1:13]

You know, the inspiration behind stock market trading is really just the power of having your money work for you. And so I always heard about people big building wealth. And typically, when you think about people building wealth, you hear about two different industries, right? You hear about real estate and you hear about the stock market. And so for me, money making money was just always fascinating to me. It’s like, how do they make this work? And that’s where a lot of people create their wealth. And so that initially piqued my interest. And so when I looked at how do I get involved, I always thought you need to have a whole bunch of money. And so if you want, I can tell the story about how I got started – 

Mario Fachini [1:54]

Absolutely. Go for it. Please. 

Jason Brown [1:56]

So again, I was young, and I was always intrigued by the fact that money can make money for you. And so what really introduced me to the stock market first was all I knew about was mutual funds. So I took about $2,000, about 18 or 19 years old, you know, get your graduation gifts and all that stuff. And instead of blowing that money, I actually open mutual funds. When I went to the bank to open a mutual fund, the lady literally asked me two questions. She was like, “So what’s your objective?” And I was like, “To be rich. Like, why does anyone ever open one of these things?” That’s what I was thinking. Like, what else is there to do to be wealthy? And she says, “So you want aggressive funds, right?” So literally those were the only two questions she asked me. And I said, “Sure. I’m a young guy. I think aggressive sounds good. I need some aggressive growth in my life.” And so I invested with the mutual fund with that bank. I think it was Bank One or NBD then it was – they were bought out by Chase eventually. And basically, I came back two years later. So I’m, like, 21 at this time – 20 or 21 and I’m like, “All right. How’s my investments doing?” And it went from $2,000 down to $700. And so I was like, “I could have lost my own $1,300 or so.” And so it was at that point that I realized it was the best $1,300 I ever lost. Because had they made me money, I would have always thought they know more than me. I got to take it to the professionals. This is why you come and give it to them. But because they actually lost me money, that was really when I realized, “Oh, they’re human just like me. They can lose money.” And so I realized they didn’t know much more than I knew. I mean, of course, they went to school for whatever license but that didn’t matter to me. You lost my money. I could have lost my own money. And so I took 700 – I spent $200 to make myself feel better. I probably bought some shoes or something. But I took that $500 and at the time I was working for Sprint PCS. And at the time, our stock was $5 a share when I worked at Sprint. And so I made $8 an hour. It was just $64 on a Saturday or working for four days. Now, they took taxes out, I made about 50 bucks. So Mario and everyone listening, I was just thinking, “If I can make $50 from the stock market, I wouldn’t have to work Saturdays.” A young kid, I’m like, “If I could not work Saturdays, this would be great and still make the same amount of money.” And so I took the 500 bucks, I bought 100 shares of Sprint PCS stock at $5. Makes sense. I’m like, all I needed to do is move 50 cents. I wasn’t greedy. And they needed to move $10 or go to the moon. I just need to move 50 cents. And when I bought at $5, it fell down to $4. And I was like, “I knew this doesn’t work. What was I thinking? I could do this on my own.” And then the stock was backup to $5. So I’m like, “Yes. I’m about to breakeven. Now, I just need it to go to $5.50 I’ll, make $50. Simple enough.” So what happened was it fell back down to $4. And I’m like, “Is somebody playing tricks on me?” You know, you feel like, “Okay. Is somebody watching me?” Like,” Okay. He’s in, send it back down.” And so it went down to $4. When it went back up to $5, I just had this epiphany, this vision. I was like, “I’m going to get out at $5 because I believe it’s going to fall back down to $4. I’ll buy in at $4 and then I’ll get out at $5 and I’ll make $100.” When I did that, it literally changed my life. So instead of making $50, I made $100. But here’s the magical part. If you draw that out like on a piece of paper and it looks like this, if the stock is going from $4 to $5, $5 to $4, $4 to $5, $5 to $4, it looks like a snake pattern. But in the stock market that’s called a channeling stock. I didn’t know that that was a real pattern or a thing. And so then I started to realize – or at least ask myself, “What other patterns out there exist that I don’t know about?” And so that’s when I started studying the patterns. And I realized there’s three most common patterns. But once you can learn these patterns, I’m thinking, “Why didn’t they teach this in school?” And so once I learned how to spot these patterns, I realized it’s kind of like the weatherman is how I like to explain it. Because some people may be listening or watching this and thinking, “You know, is it that easy that you can read patterns and make money?” And I like to explain it like the weatherman. Okay? The weatherman looks at a radar and he looks at patterns, clouds. He says, “According to this, I believe there’s a 70{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} chance it’s going to rain.” And that’s how it is with the stock market. Can the weatherman be wrong? Can he say it’s going to rain at [5:00]? But [5:00] comes and they’re like, “He doesn’t know what he’s talking about. It doesn’t rain.” Or it rains at [9:00] instead of [5:00]. Or it rains the next day instead of the day he said. But more often than not, when he looks at that pattern, he’s going to be 70 or 80{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} correct. That’s what I found with the stock market. It’s not 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} accurate just by learning how to read these patterns. But more often than not, you’re going to be right 60, 70, 80{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of the time, these patterns will do what you believe they’re going to do. And I was fascinated by that. And literally, I just dove headfirst into learning these patterns and putting my money to work in the stock market. 

Mario Fachini [7:37]

That is fantastic. I started my first company when I was super young also. And I was going to make a joke when you were saying it. And you realized it was $5, it went to $4, then it went back up to $5. How many years of schooling did you need to figure that out? 

Jason Brown [7:54]

Zero. It was just common sense. 

Mario Fachini [7:56]

But that’s the thing, a lot of – I’ve noticed a lot of people, they’re brilliant. They know what to do. But they’re waiting for the external factor going, “Here’s the right way to do it.” When intrinsically, you know what to do and you can just move on it. And that’s what you did. A lot of people – that’s the central point. It’s ten years later when they go, “I knew Netflix was going to be a thing.” Well, that’s all well and good now. But when you can spot those – 

Jason Brown [8:27]

You should have been thinking about that ten years ago, right? 

Mario Fachini [8:29]

Yeah. And like you’re saying that the channel – channeling, right? The snake patter? If you know it’s going to keep doing this, then maybe set an alarm on your phone to go, “Hey, on Tuesday, and Thursday, I’m going to sell it. And on Wednesday and Friday, I’m going to buy it. And you know, $100 here, $100 here, $100 here.” It’s always fascinated me. I never dove into the stock market. But I did buy some mutual funds at 13 and 14. And the same thing, by 16, I was like, “Cool. I made $43. This is really not a plan. Wow. Really? This is really not a plan for aggressive growth over the next four or five, ten years. But everything has its place. One of my favorite authors Robert Kiyosaki talks about, do you want to plan to be comfortable and a plan to be rich? And they’re two different things. Would you agree? 

Jason Brown [9:19]

Absolutely. I think on your way to becoming rich or wealthy, you have to stop at comfortable. You have to pass through comfortable, anyway. So you might as well have a plan for comfortable. And comfortable allows you to take the calculated risks that allows you to get to rich and wealthy. 

Mario Fachini [9:38]

I like that. So let’s dive into your training and your course a little bit more. All right. Let’s go through every single module, every single aspect. And I want even some of the bonus footage. Just kidding. Tell me about who you helped and how you’re really helping them. 

Jason Brown [9:55]

All right. So let me share with you how I came to teach if that’s okay. Before I share with who I helped. And so what happened was, after I started reading and learning those patterns, I took a 10,000 – well, let me back up. So I had $500 and I made $100. So me being my brain working the way it was, I was like, “Wait a minute. I had $500 and I made $100. If I had $1,000, I would have made $200.” Then I was like, “What if I would have had $10,000?” And so my mind starts working like that. So how much could I have may have $10,000? And so then I started to say, how do I get $10,000? You know what I’m saying? Because then I would have made 1,000 bucks and that would have been life changing for me as a 19, 20, 21 year old kid. And so when I started to think how do I come up with $10,000? I’ll never forget this, me and my cousin because he was investing in the stock market too. We kind of go on at this together. And I was like, “Why don’t we go and ask everyone in our family to put in $1,000? If we can we get ten people to do, we’ll have $10,000?” Of course no one did it. “These kids talking about they’re going to be investors.” And so I was like, “Well, how do I get $10,000?” Because working wasn’t going to get it because I didn’t make that much at work. I had to basically not spend a dime for a couple of years or at least all year to save $10,000 just working weekends. And so what happened was I had a scholarship to school. I had a scholarship to Wayne State. And I  applied for a student loan because I knew that they would double pay the account. And then the loan would come back to me in the form of a refund. So I took the $10,000 student loan even though I had a full ride. And I put it into the stock market and then I grew it to a six figure trading accounts. So I made about $110,000 or 120,000. So I’m 21, I made over six figures, and I still haven’t even graduated college. And I made that money not working. That’s the key, right? And so I end up going on to trade full time for about two to three years. Then I lost a lot of money. I made it back. I learned a lot about taxes. And so what happened was, I started to tweet and share with people about my trades. I was blogging about it. And people were like,” How are you learning how to do this? Do you have a course?” So I was blogging about it and people were making money off my trades, my tips, my tweets, my YouTube videos. And I was part of somebody else’s paid programs. I had joined someone else program just to see what they post about to get some other ideas and maybe stuff I didn’t find myself. And I started realizing like, “I wonder if people would pay me for my knowledge? I’m picking the same stocks or better stocks or different stocks and write about my theory or thesis.” And so that’s what really led me to say, “You know, maybe I can teach this. And people were asking, “Do you have a course? How does this work?” Stuff like that. And I was referring them to other people in different places. And I was like, “Wait a minute. I can actually teach this because I’m making money from it and making money from my free stuff.” Then I started thinking, “Well, maybe that will help me get even more money into the stock market.” So that’s what led me to start teaching and coaching. Because I became really passionate about, “Why don’t they teach this stuff in school? And why aren’t they sharing it?” Because I was going to school for finance. And it was, like, what was taught in finance and what was actually happening in the real stock market was two totally different things. It’s like this company should be valued at this. But in the stock market it’s like – in real world, it’s not valued at that. Take Tesla, for example. If you go by the finances that they teach you in school, Tesla should be bankrupt. But if you go by the stock market, this is a $200 or 300 stock. So why is it – it should be bankrupt, but in a stock market they’re paying $200 to 300 for that stock. And it’s because the stock market sometimes value different things other than just the book value. They look towards the future and what it could be and they price that in. So I just realized, there’s some things that they’re not teaching in schools. And I just became really passionate of money. They definitely weren’t teaching it in, at least, in my community and to my people or to people in general, for that matter. So I said, “Why not me? So that’s what led me to teach. And then your other question was, who do I teach? Anyone who wants to take control of their financial future and believe that they can earn a return on their own investment. So let me be even more clear, we don’t manage anyone’s money. So people are like, “Can you do it for me? Can I give you 1,000 bucks? What can you do?” We don’t manage. We and my team we don’t manage anyone’s money. We just manage our own money and share with you what we’re buying, what we’re selling, why we’re getting in, why we’re getting out. And then we also build courses around it so you can learn how to do it. So anybody who wants to take a portion of their money – not all of their money – a portion and believe that they can get a better return themselves. 

Mario Fachini [14:56]

That’s fantastic. You’re empowering people to take control of their finances. What would you say a typical starting investment would be? And what’s something reasonable you should think about? I mean, you were talking about you took 50 bucks, you took $500, you took $5000. Where do you think most people are starting that? And how long do they expect to see a – how long should they expect before they see a return? 

Jason Brown [15:23]

So that’s a great question. And there is no typical starting amount. And the reason I say that is because nobody’s life is typical. I mean, you look at President Trump. His daddy started him off with a million dollars. In his circle, a million dollars was typical to start a business. That’s not typical in my circle. In my circle, I started with 500. So – 

Mario Fachini [15:47]

I would like to say something about that, too. You had the vision, the insight, and you were willing to take that risk. Because I know people that they have $10,000 to start and there’s also people that don’t even want to try with 1$00. 

Jason Brown [16:03]

Absolutely. 

Mario Fachini [16:04]

So to your point of not typical, I was thinking somewhere it’s between a grand and 10 grand. 

Jason Brown [16:10]

Yeah. And so what I like to say is, it’s less about a typical starting amount and is more about realistic expectations. So my expectations with $500 was to make $50. That’s a realistic, roughly expectation for what I was doing. What’s unrealistic is when people come in here and like, “I got $500 in. I want to quit my job in six months and be a full time trader.” It’s like that’s possible but that’s an unrealistic amount to start with, not including the unrealistic amount of education you have to even make it happen. And so it’s more about realistic and unrealistic expectations. So if you have $2,000, you may be able to make $500 to 1000 a month. But if you have $2,000 and you’re like, “I want to make six figures trade.” It’s pretty probably – you’re going to set yourself up for failure. Because basically, you have to be right 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of the times about five times in a row. So I mean, you’re not accounting for a Trump-China trade war. You’re not accounting for interest rates. You’re not account for any type of bubbles bursting, layoffs. You’re not accounting for any other economic headwinds in the market. It doesn’t just work like that. Because you decided that you want to make six figures from $2,000. Like, “Okay. I guess that’s what we’re going to do.” It doesn’t work like that. So you have to have a buffer and know that with $2,000, you might lose $200 so now you got $1,800. You might lose $300, now you got $1,500. But then boom, you make $1,000. So now you’re at $2,500. And I think that’s the part that people miss out on. They don’t look at the net game. And so this is a net positive game. It’s like, most people try to be right on 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} of their trades. It will never happen. The game is about when you’re wrong, you’re being wrong small. I mean, you’re right, you’re right big and you’re right more often. And so when it comes to being realistic, the thing you need to think about is what can I realistically afford to lose that won’t get the lights cut off, won’t get my car repo, or anything like that. And so whatever that amount is for you, that’s going to be different depending on what class you grew up in, and what type of job you make, how much expendable income you have. But I think the most important part is to get started wherever you’re at. And that’s where most people go wrong, they don’t get started until they have some money. And always say, ” A fool and his money is one big party.” It’s like, you’re not ready for opportunity when it meets you. And so you need to have the knowledge. So that way, when the money comes, you’re ready. What most people do is, it’s like hitting the lottery. They hit the lottery and they got all this money and they got zero knowledge. And so now they get swindled out of their money and they make bad decisions. It’s because you were waiting to get the knowledge. And so now that the money found you, it found the fool. So you want to get the knowledge upfront no matter how much money you have. That way, when you get your tax returns, when you run into a lawsuit, whatever it is, when you finally – it’s your 40th birthday or you’re graduating from college and people give you money and you finally scrape up to $2,000, 3,000, 4,000, 5,000 you are prepared for the opportunity to invest it and flip it versus, “Now, what do I do with it? Let’s go see if I can find a course to take.” It’s like you’re kind of late to the game. 

Mario Fachini [19:36]

So it sounds to me like investing in the knowledge and learning how to properly do it is better than just focusing on the money and how much of a return you’re going to get immediately. 

Jason Brown [19:49]

Exactly. And that’s the tough part for most people. Because – I’ll give you an example when you just said that. Some people will say – let’s just say I got a course that’s $1,000. Let’s just say one of my courses is $1,000. You will have some people say, “I have $2,000. But if I buy your course, I only have $1,000 to invest.” And I’m thinking, “If you don’t get the knowledge, that $2,000 is going to go to zero.” So they’re worried about, “If I actually get the knowledge, I’ll only have $1,000.” It’s more like, “If you get the knowledge, what can you grow that thousand to versus coming in with $2,000 and no knowledge.” And so the knowledge is the key. Because – let me ask you, simple question – or let me ask the audience or anyone that’s listening. When you think about it like this – there’s a joke that – not a joke. But there was a story of a gentleman that was in a network marketing company. You know how network marketing is like, “Oh, it’s $500 a join.” Or “If you’re in Mary Kay, just buy your products to join. It’s $200,000 and they’ll give you the makeup and stuff like that.” Well, people always say, “I don’t have $200. I don’t have $500 to join. I don’t have this money to start.” And this gentleman said, I tell you what, he put out his car keys. He said, “I got a Lamborghini outside. Lamborghini Gallardo, $180,000 sports car. Nothing wrong with it.” He said, “I’m selling it today for $499.” It was like the price that it took to get involved with the network marketing company. He’s like, “All the people who said they didn’t have money to get involved, if I told you, all you have to do is come up with $499 to get this Lamborghini. And you need to have it by — ” I don’t know, say it’s [3:00]. Like, “You need to have it about [6:00]. How many of you – raise your hand – would find a way to come up with that money?” Everybody in the room hand shot up. “I would call my cousin. I would borrow off my credit cards. I would call go to my parents.” But you got to loan me the money because why? Because you know that if you can get this Lamborghini for $500 bucks, you know the value of it, you could go resell it, you can put it on Cars.com, you could go registered for Uber and Lyft and go pick some people up. And you know you would make some money with that Lamborghini. So was it the fact that you had $500 that made you money? Or was it the fact that you had knowledge of what that car is worth and what you can do with it that was going to generate you some money? And so it’s the knowledge of what a Lamborghini is, what it costs, where you can sell it at, Craigslist, eBay. You already got all this knowledge. I could sell it online. I could go put a sign on it. I could go Uber and Lyft. You have this knowledge. And so my point is, I would argue that the knowledge is more important than the actual car. Because if I told you I had a Lamborghini, like, “What is a car?” Opportunity just totally went over your head. Whether it’s $500 or not, you don’t even know what a car is. You’re like, “I don’t even – why does it have – what are those black things?” “They’re tires.” What’s tires?” And that’s how most people are with the stock. It’s like, do you want to buy some stock? What’s the stock? What’s the share? What’s the ticker symbol? Like, they’re just ill prepared for the opportunity when it finally meets them. So 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} is the knowledge that if you get that, you’ll find the money, you’ll find a way to come up with the money to get in the game if you have knowledge how to flip it. 

Mario Fachini [23:16]

I would have to agree. Every training I’ve ever invested in, I’ve always bedded on myself. I knew once I got the knowledge, I’m going to tear it up. Even if I didn’t know to the point of how do I get the money to get into the course when I was starting out, I knew that all I had to do was get in and I’m going to move to the head of the class. I’m going to kill it. And so I’m going to spin this a little bit, I took one position, you took the other, let’s spin it 360. The knowledge or the money is more important? We agree it’s the knowledge. And for the record, I never agreed that the money was more important. I was with you and just whatever. I’m spinning it. Where do you think confidence plays a role? Because I have seen this time and time again when people are asking me about live streaming productions or book, you know, they want to join the book publishing course. And the same thing like you were saying with the network marketing, there’s people that go, “I want to do this” but they hesitate. And some of them have the money. I’ll see him a week later on a vacation or something. They’re traveling wherever. So it’s not about the money. But why do you think they hesitate? Where do you think confidence plays a role? Why would they do that for, let’s say, a concert ticket, a sport ticket, or the Lamborghini versus something for themself? 

Jason Brown [24:35]

So what I found throughout the years of being in business and risking money in the stock market, there’s two things that – there’s about three things that come into play. Because I have a similar point of view to the question you’re asking. Because I’ll say – if I tell somebody, “Hey, come up with $2,000 or 3,000 to get in the stock market.” They can’t do it. Let them go on a vacation, they all of a sudden come up with $2,000 going to Mexico. Somebody be getting married, they will go in debt, work extra hours, they will find out how to pay for this $20,000 or 30,000 wedding that lasts for six hours. And they’ll never see that money again. The flowers are going to die. The ice sculpture is going to melt. 

Mario Fachini [25:18]

But they got pictures. 

Jason Brown [25:20]

They got pictures. Right. Right. But my point is, in the point in this conversation is that, people will come up with the money for things that are a guaranteed result. They know for sure the wedding is going to happen. They know for sure food is going to get served for the most part. And so a big part of it is a mindset thing. Because we’re willing to come up with it for a “guarantee result.” But when you come to the stock market, you come to live stream, and you come to publishing a book, How do I know anyone is going to read my book? How do I know if it’s going to be a bestseller? How do I know if the – what if I mess up on live stream? What if -you know, so now all the what ifs come into play. What if I get in the stock market and I lose it all? And so this is you know – when I think about mindset, I like to tell people, we’re already living failure. And they say, “Well, Jason, what do you mean we’re already living failure?” Well, think about it. You are living the current life that you’re living without writing a book, without live streaming, without getting involved with the stock market. So would you agree that if you got involved in these things and it didn’t work out, you would just do what you’re doing right now. You’re going to put on your shirt and tie and you’re going to go to work tomorrow and you’re going to a check in two weeks. You’re going to hope you get a 2{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} raise at the end of the year. I mean, life is going to be pretty much exactly the way it is right now for you. And so once you realize that we’re already living failure, it’s more exciting to try something new. Because what we don’t know is how drastically we can change the course if there’s something new that we try works. But we know what will happen if it fails, I’m just going to go to work on Monday. I’m going to punch the clock. And I’m going to watch Game of Thrones, and we’ll go out on the weekends just like everybody else. So once you’ve changed your mindset and reprogram what you think failure is, you start to realize, “Oh, it ain’t that bad.” But the upside is much more exciting than the downside. Because the downside is you’re just going to go to work tomorrow. And so I think that’s why most people hesitate. Now, you said where does confidence come in? Confidence comes in only by practicing and getting the experience. So a pilot doesn’t just become confident that he can fly. They put him in a simulator. An army person doesn’t become confident he can go to war. But they put them on a battlefield and make them shoot a gun and make them train outside in the rain. They try to simulate some of the things that they’re going to come up against. You still can’t simulate everything. There’s still going to be what’s called an X factor. But they try to simulate as much as possible. So that way, when it’s show time, when it’s go time, when it’s war time, when it’s flight time, whatever it is, when it’s live stream time, you spoken in front of enough of your local chapter public speaking, you spoke in front of your wife with your kids sitting on the couch, you’ve already kind of experienced what it’s like for someone to sit in the crowd and roll their eyes. Maybe you wrote a blog post and nobody liked it. Or you had somebody online say, “Why are you writing?” You’ve already experienced what it’s like to have your first hater, your first critic. So you realize it’s not that bad. And so that’s where your confidence comes in, number one, by trying and getting the experience. And then number two, by changing your mindset and realizing you’re already living failure. If you don’t try, you already failed. So you live in it and you’re probably doing okay right now or you’re failing and you hate where you’re at. Think about the upside, if you do try something different. It can’t get any worse, really. 

Mario Fachini [29:03]

I love what you’re saying. Because I’ve told people that for years. Once you learn how to take the accomplishments, celebrate the wins, and use the failure as motivation, you literally get fueled from both ends of it. Sometimes people have a fear of success and they don’t know how to celebrate that. And it’s interesting. They have no problem failing over and over and over again. But when they do get the win, they self-sabotage. Now, there’s the other people who go for the win. And they’re so used to winning, they can’t take a failure. But when you can get both of those working for you, it’s just like keep going, baby, I’m on fire. 

Jason Brown [29:40]

It’s the balanced life, right? You know that it’s just part of the game. I heard this once on a TV show, Billions. So it’s like a stock market TV show or hedge fund show on Showtime. And they have like this psychiatrist. One of the things she said when she talks to the investors because she knows it’s about making sure their mind is right. And she says, “A good trader makes a good trade, makes some money, makes $100,000.” She’s like, “And that person feels good. That person is celebrating. That person is exciting.” She said, “A great trader makes $100,000 and feels nothing. Because they know that winning and losing is just part of the game.” And that just blew my mind. It’s like the person who can make 100 grand and they’re just like, “We had a good year.” That’s the same guy that can lose 100 grand and be like, “It comes with the territory. I learned a lot from that loss.” So that person that can stay a little bit more neutral, don’t get too high on the highs and don’t get too low on the lows. It’s part of the game. 

Mario Fachini [30:48]

That’s good. That’s good. I was actually just thinking, “Well, they need to celebrate a little bit more.” But I’m also going, “Yeah. The failure does kind of suck.” But the quicker you can recover from it, the better off you are. 

Jason Brown [31:01]

Right. But just knowing that every hit is not going to be a home run. You think about riding a bike. There’s no way that a person just got on the bike for the first time and didn’t fall off. I mean, it just didn’t happen. There’s no way a baby ever stood up to walk and didn’t fall back down to its knees. 

Mario Fachini [31:20]

But they’re resilient. They pop back up real quick. They don’t sit there for a week and go, “What did I do wrong? Maybe so and so was right. Maybe I shouldn’t do this?” 

Jason Brown [31:28]

I mean, could you imagine if a baby said, “You know what? I tried that walking thing once. Nuh-uh. I fell down on my knees. I’m straight.” Twenty-one years old and still crawling. 

Mario Fachini [31:39]

I was just thinking, you know, I was picturing the baby actually doing that, having that kind of conversation with thousands of people they met in their life before they’re walking. That would be interesting. I’m sure there’s a movie on it. But let’s talk about some more of your successes. How has podcasting helped you? 

Jason Brown [31:59]

So for me, podcasting is just a way to share – like we’re doing right now – and help people really change their mindset and how they think about this stuff. Because that was one of the biggest things that helped me coming from a single family household. My mom raised me. My dad passed when I was two. 

Mario Fachini [32:16]

Sorry. 

Jason Brown [32:16]

We grew up in Detroit. We grew up poor. And so I had to reprogram my mind that it was possible. You know, growing up here in Detroit – we’re in a Metro Detroit area, you and I both – I had to reprogram my mind that there was something beyond working at Ford, GM, and Chrysler. And so I had to reprogram and think what’s possible. And then being young and African-American, it’s like, the only people I saw in the stock market were all older and white. And so I had to reprogram my mind. And so for me, the podcast is an outlet for people to just tune out everything except for my voice and really just go to that place and start to think for themselves and believe that they can do it. And you know, a lot of people email me or write in about the podcast. Our podcast is The Money Markets and Mindset podcast. They’re really writing it and say like,” Wow. I didn’t think about it like that before.” Or “Before you explained it like that, I never thought about the stock market in that way.” Or, “Wow. you opened up about a loss you had or about taxes and how I had to pay taxes. And now I had a tax lien.” I’m sharing some of the stuff that most people would shove in the closet and try to put on a facade like, “Oh, nothing ever happens to me. I don’t lose any money in the stock, Mario. I always pay my taxes. And I’m sure there was a time I didn’t pay my taxes. And I had a tax lien. It was a time I lost money. And sometimes I still lose money.” But it’s just an opportunity to be real and raw with people and remind them or at least let them know that even once you start making money, the problems don’t stop. Look at Mark Zuckerberg. He’s a billionaire. He has the government coming after him. Russia trying to do collusion on his site, on his platform. You think, “I’ll become a billionaire and I won’t have any problems.” No. You just have billion dollar problems. And so I try to use the podcast for people to change their mindset about how they look at opportunity as well as how they look at problems and failure. Because you’re going to have them for the rest of your life. 

Mario Fachini [34:14]

That’s powerful. Why don’t you tell everyone where they can find that right now. I don’t want to wait to the end. 

Jason Brown [34:21]

So on iTunes, we’re on Stitcher and we are on – what’s the other one? 

Mario Fachini [34:27]

Google? 

Jason Brown [34:28]

I’m not sure. 

Mario Fachini [34:29]

Google podcast? 

Jason Brown [34:29]

No. Spotify. That’s what it is. Spotify. So we’re Spotify. We’re on Stitcher. And we’re on iTunes as The Money Markets and Mindset podcast. It used to be the Brown Report. But I changed it because I want to talk about money. I want to talk about the market. And I want to talk about mindset. So budgeting and finance, all of it. So The Money Markets and Mindset podcast.

Mario Fachini [34:53]

Excellent. And I’ll make sure there’s a link in the show notes for this episode. So let me ask you about the live streaming. And you mentioned early, early on about YouTube, how has that helped you? 

Jason Brown [35:07]

So you don’t sit – just like you, man. Like people want to know that you’re a real person. And it helps to just go live and talk to people. I don’t try to hide behind a logo. “I don’t want them to see my face. Just put the logo on the screen.” Or “Only email me. Don’t give them my phone number.” So going live just allows us to reach our audience, it allows us to interact with them in real time. And it just allows them to see that I’m just a real person trying to figure out life the best way I can for me and my family. And I’m sharing my discoveries and my journey with you along the way. And yes, I may be a little further than some people. But when you look at the big grand scheme of thing, you look at the Warren Buffett’s of the world, you look at the Mark Zuckerberg, you look at the Mark Cuban’s, I might be further than you, but I’m way further from them. What I’m trying to say is, you could achieve what I’ve achieved even though you may think I’m further than you way faster than we both could probably achieve the status that they’re at. And so I just like to let people know that we’re real people. And you know, like you and I, we’re broadcasting right from our home or your home studio. And that’s what live allows us to do. It allows us to make mistakes, sneeze on camera, wipe our nose. 

Mario Fachini [36:29]

Choke on water. 

Jason Brown [36:30]

Choke on water, right. We’re real people, man. And you look spiffy right now. You look good brother. But like one of the reasons that I usually just come on in like some type of sweat shirt or just a t-shirt – 

Mario Fachini [36:44]

Whoa, whoa, whoa. You got the branding down there on point. Look at that. 

Jason Brown [36:48]

That’s all I do is wear my own clothes. But the reason I primarily only wear t-shirts and just come on like a sweat suit is because for me, when I was coming up, I thought the only way you can get involved with the stock market was to wear a suit and to go move to Wall Street in New York because that’s all I saw. And so you’re talking about going live, I like to go live and just show you can be you you. You can be in a t-shirt and still be trading hundreds of thousands dollars in the stock market investing and working from home. It’s not this thing where I got to quit my job. I got to buy a fancy new suit and get a new car so I look like I’m making some money. And now we got to move to New York. It has nothing to do with that. You got a computer screen and a trading account and high speed internet, you can get into the game. And so I like to keep it simple so that people don’t look and think, “I can never be that. I’m not as sharp as that guy. I’m not as smart as that guy.” I want people to look at me and be like, “What? This guy made $100,000, 200,000, 300,000.” We had a video where we did $380,000 in profit in the stock market in six months last year. I want people to look and be like, “Are you kidding me? This guy in the t-shirt made $380,000 in like six months?” That’s how I want them to feel. Not be like, “Well, look at him. He’s sharp. He’s probably smart. He went to school for that.” No. I’m just a regular guy. And it’s possible for you. So I think live streaming allows us to just show the real. Like you show behind the scenes like, “Oh, I hit the wrong button. I just messed up. Or I’m choking on water.” It shows people that this is real life. And it’s not always made up. 

Mario Fachini [38:37]

Yeah. Some of my favorite videos where I would leave the office, go to the pool, just hang out, go in the hot tub, I’m like “I got something to say.” And I’ve shot live streams from the hot tub, from the pool, from the boat, from wherever. I don’t care.  Freeway while driving. Might not recommend that. But you don’t need everything that I have set up. This is for completely different purpose and a whole other thing. And there’s sometimes I’m like, “I really wish I didn’t have to put all these clothes on just to say what I want to say.” Because it’s a lot more work. It’s a lot. It’s really easy. And I’ll tell you what? I’m so thankful because the 3,000, literally, that I did to get to this point, no one was ever going, “Well, you’re not in a suit and tie. I’m not going to listen to you, this, that, the other thing.” So appreciate for what you’re sharing in the behind the scenes. It sounds like you got a lot of good information you can put into a book. 

Jason Brown [39:31]

I know. It was just – 

Mario Fachini [39:32]

See how I work that one in there. 

Jason Brown [39:33]

I should write a book sometime soon. I think a book is definitely in my future. It’s just right now I’m so focused on our members, our membership, and growing that, and making sure they got the courses and the teachings that they need. And I think, too, in life, sometimes you have to realize what’s an opportunity right now and what’s an opportunity for later so that you don’t get distracted. I think for me, it’s more like it’s in the cars. It’s just not in the cars for right now. 

Mario Fachini [40:03]

Yeah. You’re doing great with what you’re doing. When you do down the road, let me know, I’ll just update the show notes page. I want to read it. That’s why I’ve been teasing you with it for the last couple of years. But you’re doing a fantastic job. It’s great to have you here. I got one more question for you before the imperfect Action Round and the rapid fire questions. So I’ve been calling this the Expert Authority Roller Coaster. I’ve got stuff from real softball questions that are easy. Like, what’s your favorite celebrity to if you could change the world, what is one thing you would do and who would you want it to affect? Where are you feeling right now? 

Jason Brown [40:41]

I mean, I’m ready for whatever you want to throw at me. I didn’t even read like the questions you could ask for this. I like to go off the cuff and talk from the heart. I feel like if you know your stuff, it’s not a whole lot you need to get prepared for. Because again, we’re just talking about our real life. So it’s – 

Mario Fachini [41:01]

I love that because there’s been some people that – you know, I like to keep everyone prepared and give them a first class experience onboarding even before we hit the camera. Because I personally believe – and this is a business tip and a personal tip, if you’re entertaining people personally, the event doesn’t start when they show up. It starts when you invite them. And for business, if you’re going to have a show or you are onboarding a client or anything, it starts when you ask them also. So I have everything laid out as you could see. And if you want it, it’s there. I’m not trying to hide anything. Or what’s it called? Do a sandbag interview or whatever that is. I think that’s just stupid and disrespectful. But at the same point, there’s been some people who don’t look at the questions. And there’s other people who, they came more prepared than me. Right before we go on camera, they got their red pen. They’re like, “Okay. I’ve researched this. What is this number seven here?” I’m like, “I don’t know. I made that like six months ago, like what’s the question?” So I’m going to give you a good one. All right. You’re president, what would you do to impact the world for the next ten years? 

Jason Brown [42:09]

Man, if I’m president, what would I do to impact the world for the next ten years? I would probably say my core competency is financial literacy. And so I think a lot of problems start with money, whether – and typically, it’s lack thereof. If you think about most of the crimes that’s committed, you don’t typically commit the crime because you have money. You committed it because you didn’t have money. You couldn’t go to that school because you didn’t have money. And thus you grew up around these type of people. The parents couldn’t afford a babysitter. They couldn’t afford a car to get you to work. So you lost your job. If you think about a lot of the issues, it typically surrounded by money. And not just making money but making better decisions with it, understanding taxes, understanding budgeting. And so I would be some type of champion for some type of financial literacy program rolling out through K through 12 before you even get to college, before you even get your first job. I think we teach kids everything but about money. We want to teach them how to draw. We want to teach them how to play in gym. I think all that stuff is important, too, exercise, et cetera. But we don’t prepare them for – that’s like a small portion of their life. But the rest of their life they’re going to be dealing with money. And it’s like, we never talked about it. 

Mario Fachini [43:35]

Yeah. I don’t know too many people that are like, “Honey, you left the millions in the family room. I said put them in the garage.” 

Jason Brown [43:42]

Right. Right. So I would be a champion for some type of financial literacy program from every neighborhood, every community, every school, public, charter, and private if I can influence private. I will be a champion for financial literacy. I think a big portion of it starts there. I know in politics and government, you can’t talk too much about faith or religion and different things like that. But the one thing that’s neutral is finances, money, taxes, credit, interest rates. And so I think that’s something that’s universal that every American and even non-American citizen that as a president, if I was president, I could be a champion for. 

Mario Fachini [44:29]

Very good. I think that’s important too. I agree 100{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81}. There’s so many – we don’t teach financial literacy, like, ever. There might be a money class. There might be an entrepreneur class. But what are all the card companies doing for 14, 15,16? I even heard of some 11 and 12 year olds getting solicited for, “Oh, you can get a credit card now.” 

Jason Brown [44:52]

Yeah. Or they tell them the parents just co-sign and put your kid on. And as long as you co-sign they can be on your account. But people don’t understand credit interest rates. People don’t understand basic stuff like insurance. Are they under insured, over insured? The deductible? Do we go with the $500 deductible or $1,000 deductible? Everybody picks 500 because it’s the lowest but sometimes that’s the worst one to get. You do the math. Maybe you save $25 a month by going with $1,000 deductible. So you figure once a year you save 250 bucks. So in two years you save $500. You ask a person when’s the last time they got in an accident? Ten years ago. 

Mario Fachini [45:35]

Yeah. Unless you’re extremely accident prone, you’re probably not even going to be claiming on it anyway. 

Jason Brown [45:40]

Right. so you just basically threw away 2500 bucks that you could have been saving in your pocket or you could have been investing. 

Mario Fachini [45:50]

Maybe the stock market. 

Jason Brown [45:51]

Yeah. So I mean just people aren’t really taught to make just simple math calculations like that. Like risk versus reward. What are the risks? When was the last time that actually happened to me? And so even if you go 12 months or 24 months without an accident, you’ve already saved the extra $500 that you would have paid to have $1,000 deductible. So stuff like that is just not taught. People just don’t even think about it. It’s just like, “I’m just going for the cheap one.” And that same mentality shows up when they go to buy a car. A car dealer says, “Do you want to put $2,000 down and have a $350 note a month? Or no money down and $400 note a month. And they’re like, “No money down. It’s only extra $150.” Yet, the extra $150, they actually end up paying $4,000 or 5,000 more for the car – 

Mario Fachini [46:44]

Overall long term. 

Jason Brown [46:45]

Yeah. Long term versus how they just put $2,000 down. But they just heard no money down. And the payments aren’t that much higher. But I don’t want to say you just got swindled but just basic math. You didn’t do the math. 

Mario Fachini [47:00]

It’s not illegal until it goes over 24{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} interest. It’s only 23.99. So it’s legit. 

Jason Brown [47:07]

Exactly. Right. 

Mario Fachini [47:09]

Yeah. I get you. One of my favorite things. I got it on the desk right here. I’ve had it for a while. It’s just a simple calculator. I keep, you know, pen, paper and calculator. It’s like simple math. All you’re trying to do is beat the spread. It doesn’t need to be rocket science.  

Jason Brown [47:23]

That’s it. But people aren’t really taught that basic level financial literacy. And so that’s what I’d be a champion for.

Mario Fachini [47:30]

Excellent. Well, we’re going to cut to the sponsor and come back for the Imperfect Action Around. 

SPONSOR Business Book Checklist [47:35]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

Mario Fachini [47:49]

All right. We’re back for the Imperfect Action Round. Jason, are you ready to take imperfect action? First question, what is the fastest path to the cash? 

Jason Brown [48:04]

The fastest path to the cash, I would say is just a job, first of all. So you might be thinking like, “Was the stock market god telling me to get a job?” And the answer is, yes. That’s one thing that you can for sure do, exchange hours for dollars. And then it’s what you do after you get that money that can take you to wealth, whether that’s getting involved with the stock market, whether it is starting your own business. So I think, one of the fastest things you could do is just work hard at your job and move up and increase your salary, increase your hourly rate, whatever that is. But at the same time, don’t increase your expenses. And now you have some disposable income. And the reason I go that route first is because, if you just jump straight into investing, like “The fastest way to get money is to invest.” Well, we don’t control the stock market. I don’t control if that money is going to mature in 30 days, 60 days, 90 days. Some trades that we do take six months. And so we don’t have control over that. So while we’re waiting for that to mature, you could be putting in hours on your job or somewhere else where you can get a guaranteed return. And then they say, work full time, part time on your dream – while you’re working full time on your job, work part time on your dream. And so let that money work for you part time without you physically working for it in the stock market, or real estate, or some other passive vehicle. And then you continue doing what you’re doing full time into that part time money, eventually doors, your full time money that you make on your job. 

Mario Fachini [49:41]

Excellent. Second question, what is the biggest problem you see your prospects making and what’s the fastest way they can fix it? 

Jason Brown [49:53]

The biggest mistakes that I see people, my prospects or potential customers, making is what we talked about earlier – well, there’s two but you said the biggest. I would say the biggest is they still have that gambler’s mentality. They’d rather gamble the $2,000 than to buy a $500 or $1,000 course. They’d rather take their chance putting it all on black, in the stock market term. “I’m just going to buy some apple stock tomorrow because I heard a new iPhone is coming up.” They’d rather gamble the $2,000 versus take $1,000 or $500 and get some knowledge. So I think that’s the biggest mistake that most people who get in the stock market make, is they come in with the gambler’s mentality. And it’s hard to break. They’re brought up playing the lottery. They’re brought up going to the casino. So everything up to this point has been luck or chance. Trying to get a big return for doing nothing. And not even have to learn how to do anything but pick some random numbers. And so just breaking that mentality is probably the hardest and biggest mistake I see most people come into the industry with. 

Mario Fachini [51:00]

Excellent.  Three, what is the best way to maximize customer lifetime value? 

Jason Brown [51:08]

I think the best way to maximize lifetime value of a customer is to make sure you’re continuously giving value. And then you have a value added ladder for the different stages that your customer may go through. Because at some point, whatever you offered, six, 12,  24 months ago, once your customer masters that, they’re like, “Well, what’s next?” So you always have to be growing yourself and kind of stay one step ahead. And then there’s always something that they can learn from you. I mean, you don’t switch mentors until you feel like you’ve learned everything you can from a guy or a girl. And so if your mentor though is constantly up leveling and getting better, it’s like, “I’m sticking with this person because they’re still doing stuff that I see myself doing in the future. They’re still blazing new paths and knocking down new doors and turn it around and teaching me.” So if you want to increase your lifetime value of a customer make sure you are a lifetime learner. 

Mario Fachini [52:09]

I love that. Knowledge really is power once it’s put into action. 

Jason Brown [52:15]

Yeah. Absolutely. And on that note real quick, sometimes people when they – like in our business, people will be like, “Oh. You’re going to teach a course.” Or, “You’re going to show them what you’re buying.” And as soon as they take that course, they’re going to leave or they’re going to quit. It’s like that course is such a small piece of what I know and what I continue to learn and how I take my money. And I look into real estate or I look into restaurants, I look into other opportunities, and I can turn around and teach. It’s like most people like, “I don’t want to teach that.” Because if they learn it and they’re going to become on competition or something, it’s like you’re putting a cap on how much you know. Or more importantly, you’r’e putting a cap on how much additional stuff you can learn. And you’re just stopping at that one course where you’re protecting your content so tightly. Like, that’s the only value you bring to the table. 

Mario Fachini [53:04]

It’s kind of a victim mentality. Because there’s no way they’re going to trounce your 20 years of experience and thousands of stories and every single experience that puts context around every situation. Like you were saying with the snake pattern. Someone could go, ” You know, I believe that little tip you shared in the beginning, people could make money with.” But do you know the 21 different ways in where it’s good and where it’s bad and what to do? And if it does this, if it goes left, right, up, down how to apply it. 

Jason Brown [53:38]

There’s always something else to teach. There’s always another level. 

Mario Fachini [53:42]

Yeah. One of my favorite games by Kiyosaki is Cashflow – Cashflow one-on-one, the board game. And the original goal was just to be able to beat the thing. And then it was, how quick can I do it? And then it was, how can I do that? But you watch your patterns. And it’s, well, did you do real estate to do it? Did you do it with stocks the whole way? Was it with businesses? When you can get to a point where you’re doing it with every single thing on every turn quickly, that’s a lot different than you got through. It might have taken you seven hours to get through it. That’s a lot different than 53 minutes, three different ways in every turn. You’re turning something into gold. 

Jason Brown [54:23]

Absolutely. And then sometimes you get to do that card. And you got to figure out how to climb out of the rat race, which is, you know, that’s what it’s called a rat race. 

Mario Fachini [54:29]

Absolutely. Fun time. All right. So one more thing for you, what is the book that’s made the biggest difference for you and your business? 

Jason Brown [54:44]

If I had to pick one right off the top of my head, I’m going to go with Think and Grow Rich. I’m a big mindset person. And once I read Think and Grow Rich, it just opened up my way of thinking and what I believe is possible for me. When you read the stories about Henry Ford, you read stories about just all the greats that are in the book. You realize the one thing that these people had was a strong mindset that they were going to be successful or that they were going to figure out their industry. That would be it, Think and Grow Rich. 

Mario Fachini [55:18]

Excellent. Well, why don’t you tell everyone where they can find you? 

Jason Brown [55:22]

Yeah. So the best place to find me is the main website, my home on the internet, which is TheBrownReport.com. They can find it at TheBrownReport.com or they can type in BrownReport.com. We own both domains. On Instagram, @brownreport. So the at symbol brown report. On YouTube, I’m The Brown Report. On Facebook, I’m The Brown Report. So if they look up The Brown Report on any of those platforms or just type in TheBrownReport.com, they’ll come to our home on the web. 

Mario Fachini [55:52]

Keeping it simple. I love that. You got your branding on point. 

Jason Brown [55:57]

That’s it, man. And then there’s The Money Markets and Mindset podcast. 

Mario Fachini [56:02]

All right. Jason, it’s been an absolute pleasure. Expert Authority World, I hope you got as much out of this as I did. I was taking notes. And I actually got pretty excited about that snake pattern you were talking about in the beginning. And I’m curious what else was in the course. But thank you so much for sharing with us. We have another great show. We’ll see you next time. 

Jason Brown [56:21]

Thanks for having me. 

Mario Fachini [56:22]

The pleasure is mine. 

SPONSOR Business Book Checklist [56:24]

Why every business needs a book including yours? Would you like to save five plus hours with every prospect, generate more leads, and profit in your business now? Visit BusinessBookChecklist.com and learn how you can implement this in your business today. 

www.EAInterviews.com [56:39]

Hey, thanks for listening to today’s episode. I hope you got a lot out of it. I know I sure did. If you haven’t done so already, I invite you to subscribe to the show. And also be sure to check out EAInterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I’ll see you tomorrow.