Police Dog Training Strategies To Grow Your Business with Worldwide Dog Training Expert, Speaker, & Best Selling Author Andy Falco-Jimenez on Episode #0062

Intro  [0:02]  

Inspiration, transformation, success stories and the Imperfect Action Round seven days a week. Join Mario Fachini for today’s Expert Authority Effect interview. Welcome Expert Authority World. I’m excited to share with you another VIP guest. Andy Falco has trained dogs the world over. He’s a best selling author. He is an international public speaker, and he’s going to be training, he’s going to be sharing with us today, what it’s like to train police dogs. Now, I don’t know about you. But I’ve always wondered, how do you get someone to take action with business? That’s a person, you can talk to them, you can communicate with them. But how do you do that with an animal? And I remember when I was asking him to be on the show, and he was telling me a little bit behind the scenes. Here’s the key. He was talking about what you can apply to your business, in your prospects and customers. But I’m excited to learn what he has experienced over the last 20 years of training police dogs. So I’m going to bring them up right after we thank the sponsor.

SPONSOR – Acorns  [1:06]  

How would you like to grow your wealth easier than you think with the change you probably don’t notice anyhow, automatically. That’s why I started the compounding interest snowball investing with Acorns and advise you do too. Get started simply and easily today at EAinterviews.com/acorns.

Mario Fachini  [1:23]  

Here he is Ladies and gentlemen, Mr. Andy Falco Jimenez. How are you doing, Andy?

Andy Falco-Jimenez  [1:28]  

Outstanding, how are you?

Mario Fachini  [1:30]  

I’m doing a lot better now. It’s great to have you. How’s it going?

Andy Falco-Jimenez  [1:36]  

It’s good. I’m just so glad to be with you. I was just thinking while I was waiting to go live with you, trying to figure out how long I’ve known you. But it seems like I’ve known you since you were a kid.

Mario Fachini  [1:46]  

Since I was a kid. Well I’m still young, right?

Andy Falco-Jimenez  [1:50]  

Right, right. But I just happen to see your success and all of the things you’re doing. And I’m just proud to be on the show with you. And so I’m happy to be here. I’m just waiting to hear what you’re gonna ask me, because I have no idea what we’re going to talk about.

Mario Fachini  [2:02]  

Well, I appreciate the kind words and you know what was going on with this. I mean, even everyone watching in the last 30 seconds saw what was going on? I’m like, yeah, Mr. Successful, I got one out of the 10 things, right. But that’s the cool thing about this. That’s why I encourage people to go live, to do this type of stuff, because you get better and even if you have a mishap just you know, hang loose with it. So I want to know more about your story. What got you into… I was just studying law enforcement for some time. What inspired you to pursue a career in law enforcement and ultimately, bring it around and build a business around it?

Andy Falco-Jimenez  [2:42]  

Well, that’s a really good question, because it was kind of an accident. To tell you the truth. I mean, when I was a kid, I wanted to be a dolphin and a whale trainer over at SeaWorld, that was my goal. I almost didn’t think about anything else. I subscribed to scuba magazines. I watched Jacques Cousteau, you know, every whatever it was, Saturday I think it was. And that’s really what I thought I was going to end up doing. And then I got into school and found out it wasn’t as smart as I thought I was. And so I love science. And I did well in sciences when I got the chemistry and mathematics that I kind of struggled. So suddenly, I found myself doing a lot of other things. I was a magician, I juggled. I worked at Knott’s Berry Farm, I worked at restaurants. And then I began driving buses, and I go buses to ski areas, river rafting. And when I was doing that, I worked with about two police officers, one from LAPD and one from Whittier police department. They drove buses on their days off to these places we went to, like I said, Mammoth and Colorado, Utah, river rafting up in Northern California. And on those trips, they would tell me stories about, you know, the SLA shootout that they were involved in or other exciting events. And that was a big fan of the TV show called SWAT and Emergency. And I go “Wow.” You know, I get bored, really easy. I can’t imagine working in an office setting every day, I think I would go crazy. And so as they told me the stories, I became way more interested with each story. And then the next thing you know, somebody told me about being a Reserve Police Officer. I went to Fullerton City College where they had a class to become a reserve police officer. It’s essentially an academy and just signed up and joined without a police department to work for. And then I applied for LA County Sheriff Fullerton City. Gosh, whole bunch, probably five different cities, and then with Anaheim. And Anaheim decided to hire me and they sponsored everything that I needed to finish the reserve Academy, which at that time, you didn’t get paid as a Reserve Police Officer. So I went to work for the City of Anaheim as a Reserve Police Officer for free. And turns out I loved it. And that’s how it all started. So again, it wasn’t something that I planned out in my entire life. It’s just that these guys told me a couple stories. I thought it was interesting. And the next thing you know, I’m wearing a badge and a gun and driving through the City of Anaheim telling people what to do. So that’s how I ended up being a Police Officer.

Mario Fachini  [5:11]  

Well, I find that fascinating. I love to go off on a complete tangent here and ask behind the scenes stuff and ask you what kind of gun it was. But I’m doing my darndest to stay focused. So that’s how you got started being a law enforcement officer. Sincerely thank you for what you do, because a lot of people, I think should have a greater appreciation. Oh, I’ll say that.

Andy Falco-Jimenez  [5:32]  

Thank you.

Mario Fachini  [5:33]  

You’re welcome. But what made you want to say… what got you into the training of the dog side of it? Because you could have been a regular officer, but you went past that? Tell me a little bit about that story?

Andy Falco-Jimenez  [5:46]  

Yeah, I think there’s a couple things that are important to know. And that is, that I wasn’t your typical police officer. A lot of people that ask me like, “Well, how did you get into this?” “You should be a fireman, not a police officer.” Or they would say, “You’re too nice to be a cop.” And because I just loved having a good time. And I really did enjoy helping people. And you know, even the baddest, because one thing I did learn, I knew I wasn’t the biggest person on the planet. I was only like 175 pounds at that time as a cop. And the last thing I want to do is fight with a 200 pound gangbanger that’s been working out in the prison for 15 years, you know, full of tattoos on his neck and his face. And so I had to learn how to use my mouth to arrest people. And that means that I would say, you know, “Hey, sir. I know that you can destroy me.” But you know, and then I would talk them into putting the handcuffs on and they would and so I had a different skill set I think than most people. I had the gift of gab and a way of handling these these tough situations. So that was one thing. The next thing is my love for animals. And still in my back of my mind, I think I still believed at some point I would still train some type of animal whether it was whales and dolphins at SeaWorld or somewhere else. And so I ran into the Canine Unit almost immediately on my you know, I don’t know exactly where I was when that happened. But I found the Canine Unit and go, “Oh my gosh, you mean I can be a cop and work with animals at the same time?” And I and I just signed up. I mean, signed up just in the sense that I hung out with them all the time and said, how can I help? Can I wear that suit? So I can go get bit? You know, can I hide the drugs for you on the car? Can I can I follow you around. And in early on in my career, as I then went into becoming a full time Police Officer, I actually got paid. My interest in canine was really noticed. And I was just passionate about it early on. And so I never stopped. And so from that point on and about 1984, I know it’s a long time ago for you. 1984 was when I became a Reserve Police Officer and about 1985 is when I started working with the dogs and I was passionate about it. And I immersed myself in learning about everything I needed to know about training dogs. And then at that point is I think when I realized that training people was way more important than the dog part of it. And so that gift of being able to talk to people and teach people and train people became very handy when it came to me helping other police officers and administration to understand the power of the dog and then teach them how to train dogs. So it’s, again, it was just one of those things that kind of just evolved, but it was just my passion for training animals that got me in there first and then training people was next.

Mario Fachini  [8:31]  

So I didn’t want to interrupt you but at one point, it sounded like you’re pretty excited to go get bit.

Andy Falco-Jimenez  [8:39]  

Yes, I got bit a lot. As a matter of fact, my whole left side was pretty much damaged by the time I ended… the last time I probably took a dog bite was probably only about a year ago. But yeah, that’s my…

Mario Fachini  [8:50]  

But that’s why you have the protective suit to minimize that, mitigate them.

Andy Falco-Jimenez  [8:56]  

Yeah. I have some scars that didn’t minimize the bite. I’ve bit in places where I didn’t have the equipment. I’ve been knocked down. I’ve been knocked off of the back end of a truck on my head. You name it, it has happened. But because it’s like being a football player. Those dogs he had about 15 miles an hour, and they weigh about 120 pounds. So when they hit you with all that power, and you’re standing still, it can take a toll after a while. But yeah, that was my life. It was awesome, though. I did love it. It was fantastic.

Mario Fachini  [9:26]  

I remember when I was in law enforcement training, I never pursued it fully. I always wanted to help people. That was my driver. And it was FBI, CIA, doctor ,lawyer. I mean, I just wanted to help people. Some of them are a little bit more action packed than others. But at the end of the day, if you can help someone like you’re saying, the people training, let’s talk about that real quick. Because I’ll never forget you telling me this, I go, I was trying to wrap my head around it when I was looking into everything going. How do you train the dog? And I’d love if you could share with Expert Authority World what you shared with me as to your success behind it. How do you train the dog?

Andy Falco-Jimenez  [10:07]  

Well, now I’m trying to remember exactly what we’re talking about. But there’s a few things that are really important to understand.

Mario Fachini  [10:14]  

It didn’t have to do with the dog. You don’t train the dog, you train the…

Andy Falco-Jimenez  [10:18]  

Yeah, the human. Yeah, but understanding the relationship between the two is another key component between the two and helping the human being understand that it is still a dog. That is really important, because there’s so many people that believe that these dogs are their children. Now that’s all fine, right? I love that they love their dogs so much that they would care for them and respect them and love them and all that type of stuff. But you have to be careful that you don’t start trying to treat them like a human, because they’re just simply not humans. I know you think they’re human. I know, you think that they understand everything you’re saying. And I know that you think that they can do things that are just incredible and in some cases they can’t, but just understand always that they’re a dog. Now, and then the next thing is understand that this dog will never be the last dog you had. Right? Everybody wants the last dog they had because the only thing they remember from the last dog is that they were wonderful. They don’t remember the difficulties they had maybe in the beginning also. And so I had to often remind people, you’re trying to train your dog like you did your last dog, your last dog was a basset hound, this dog is a German Shepherd it completely two different things, right? And so as I began to explain that to people, I became more and more aware that my job was to really train human beings, the dog part of it was really easy. At some point, I had enough experience to train the dogs that no matter what breed it was, I could figure it out, no matter what sex the dog or no matter what the problem, whether it was aggression, or peeing on the floor, those issues were pretty easy to tackle. But when it came to the human being, it was very difficult at times until I really understood how to teach human beings, how to train them, because they all learn differently. Some of them hate their dog and want the dog to go away. And they’re looking for an excuse to get rid of the dog. But sometimes I can teach that it’s not the dog that they need to worry about, it’s their perception of the dog. And then after a while maybe I can even get somebody hates their dog to once again love their dog. I have people that love their dog too much. And they’re not willing to do what it takes to correct the dog or discipline the dog. So the dog understands what the difference is between right and wrong. So every step that I took, no matter what it was, it involved helping the human understand what steps need to be taken, and what their preconceived ideas may be getting in the way of training their dog. So the human part of it was way bigger than I originally thought. And it has become our strength with our company, that the fact that we can train human beings is the more important thing. And the fact that we can do it makes us one of the better dog training facilities. I believe in the world.

Mario Fachini  [12:54]  

I was going to say ‘in the world’ because I know you’ve traveled all around it. Why don’t you 30 seconds or less tell everyone, well actually, I was going to ask you what’s your biggest success story? So I’m going to make this a two-parter. What’s your biggest… I always ask on the client’s behalf? What’s your biggest client success story? And I’ll let you add on your biggest success story. And I hope it’s the one I’m thinking of. But if it’s a better one, that’s cool too.

Andy Falco-Jimenez  [13:20]  

Okay.

Mario Fachini  [13:20]  

So success stories, your client and yourself.

Andy Falco-Jimenez  [13:24]  

So many success stories in relationship to dogs. And that’s not to be cocky or anything like that.

Mario Fachini  [13:28]  

It’s not. I love it. The last 10 interviews I’ve done, it’s like this is the biggest problem now. It’s like, “Oh, man. There’s so many success stories.” That’s a good thing. It’s a good thing.

Andy Falco-Jimenez  [13:38]  

Yeah, it’s because our system really works. And as I trained our trainers, and I have other trainers now that work the system and I just kind of oversee what’s happening and make sure that they’re staying in line with our mission statement and that kind of stuff. But I think one of my favorites that I remember is a gentleman who was a fireman, by the way. He came from Riverside, which is about 45 minutes away from where I live currently in Orange County. And he drives down and he comes to where we’re training a whole group of pet dog owners, and he gets out of his car. And during a break, he comes to me and he goes, “Is your name Andy?” I said, “Yeah.” And he goes, “Yeah. My name is…” whatever it was. And he says I was on my way, I was supposed to be on my way to the dog shelter to turn this dog in that I have here. He’s become aggressive, my wife’s afraid of them, and we have a baby on the way. But I love this dog and I know that he can be a good dog. I just don’t know what it is we’re doing wrong. I’ve gone to several other trainers, and they can’t seem to help us. But we’ve heard that you’re the best. And so just before I go and put him down, because that’s what the path was for this particular dog. Before I put him down, I wanted to come and see if there’s anything you do. And so I evaluated the dog and looked at him and I go… to me, again, we get a lot of bad dogs. And I said no, I think we can do this. If we can talk to your wife, if you want my help, I will be more than happy to get on a call with her and, and let her know the steps we’re going to take. And he goes, well, number one it goes, “I don’t know how I’m going to go back and tell her because I’m afraid that she’s going to divorce me but I guess I just can’t do it, I can’t put this dog to sleep.” So make a long story short, he was able to get some time, he was able to put the dog on parole for a little while. And so seven weeks of training with us, coming to our training, listening and actually following through with our training. He made that dog a happy member of the family, didn’t have to put the dog to sleep, they had their baby, they love the dog. I’ve gotten messages every so often that everything’s fantastic, the dog has gone on to live its entire life and didn’t have to be put to sleep. But that’s just one of several stories of that type of situation where we were the last resort, we were the last stop before that dog was going to be put down. And because of that we were able to build a relationship and create a family environment that was able to stay intact. And I’m get a little teary eyed because now I’m remembering a couple other stories. But those are just so powerful to me to know that we were able to do something that saved a life and then create a relationship that will otherwise might not have happened.

Mario Fachini  [16:17]  

I would have to agree that that is a true success story because you get to keep everyone together.

Andy Falco-Jimenez  [16:23]  

Yeah. And the child grew up with the dog and knows the dog now is a happy member of the family.

Mario Fachini  [16:29]  

Well, thank you for sharing that with us. Why don’t you give us a quick synopsis of your biggest success story from one of your clients and I hope it’s the one I’m thinking of.

Andy Falco-Jimenez  [16:38]  

Yeah. The Kingdom of Bahrain. I mean, yeah, there are a couple I mean, I produced a show with Cesar Millan, he and I did a show and that kind of stuff. And then I’ve had contracts like Disneyland and some other big corporations and been able to travel all over the world, but having an entire country come to us and say, you know, we did a lot of research, we’ve watched your videos, we’ve got your books, and we determined that you are the best for us, and we want you to train our dogs for the military over at the Kingdom of Bahrain. And so we landed that contract, we charged a good amount of money for it, they paid 50{d1d47f886dfada3fbec120c845cf21cbf2de07a46032aee93c7c36510b4a5e81} up front, we had a good contract in place. And yeah, they wire the money into our account. And we landed that deal, and I put a lot of parameters in place. Because working with countries and in some countries, in particular, you want to make sure and have all of your ducks in a row. And a good contract that has limits like 30-day limits, has very clear parameters so that if anything happens, you don’t get stuck. I don’t want to get stuck with the first 15 dogs that they ordered. Because each one of those dogs cost me $7,000. You can see that’d be very costly, and then you have shipping and a whole bunch of equipment and vet bills and all kinds of stuff. And so a great success story in the sense that both – I learned how to be a really good businessman at that point, learning how to deal with a country, how to put together a good contract so that when and if things went wrong, because I always say something’s gonna go wrong. So be prepared, be prepared for something. And yeah, it just happened and we came out of it very positively. And it was mostly because of us being very diligent in what it was we were putting together, and then the contract we put in place made it a really good story.

Mario Fachini  [18:36]  

That’s fantastic to hear. Because I know a lot of people that, you know, I’ve worked with medium to large sized companies, and I know other people that work with larger corporations and all that. But when you’re like yeah, one of my clients is a country?

Andy Falco-Jimenez  [18:51]  

Yeah.

Mario Fachini  [18:52]  

That’s pretty cool and inspiring. So thank you.

Andy Falco-Jimenez  [18:55]  

Yeah, for the small business owners, the only thing I want to say is that it doesn’t have to be complicated, right? It doesn’t mean that you have to hire 10 attorneys to do this necessarily. Now you’re going to do what you think you need to do. Make sure you get good guidance, all that kind of stuff. Don’t use me as a guide to give you legal advice, because that’s not my job. But would say don’t overcomplicate things, if you can help it. But just be very clear of; these are the stages that is going to take place, this is what’s going to happen if you don’t follow through with what you’re supposed to do, and this is what I’m going to follow through with what I’m supposed to do. And just keep it very clear. And again, don’t try to make it too complicated. Because then it’ll be just the same thing, it will be so convoluted and complicated that nobody can figure anything up.

Mario Fachini  [19:36]  

Keep it simple. I love that. So you were talking about your books and video. Why don’t you tell us about your books and what you’ve done with video? And if you’d recommend others do the same thing.

Andy Falco-Jimenez  [19:48]  

Yeah. Well, how you and I met is in San Diego with a couple of marketing gurus that we decided to follow. And it was during that period of time that I learned that how it important video… the first thing was how impactful video is and how important it is. Especially today. Now I started doing video back in 2005 when YouTube first started and even before that I was shooting with a video camera with a big VHS cassettes in them, and video tape and then selling those you know for you know, 100 and something bucks for a dog training video. And so I learned that video is important, but that necessarily wasn’t marketing, that was just teaching. But now as we come into today’s times, video recordings and live broadcasting, I think are the key to almost any business, if not every business, their success. If they’re not doing video, then you’re missing out on an important part of your marketing. And so people can get to know you and trust you and learn about what it is you do, and hear you talk about, and hear you’re passionate about it. I sometimes get really excited on camera when I’m talking about whatever it is I’m talking about. And I almost always get comments back from people saying, “Man, I really love how passionate you are about what it is you’re doing.” And that makes me feel comfortable that I’m in the right place with you and potentially doing business with you. And so it has to be authentic and real, right? You can’t be fake or else are going to see right through that.

Mario Fachini  [21:14]  

They can see the screw ups too.

Andy Falco-Jimenez  [21:16]  

Yeah. Let them see you screw up. I screw up all the time, stuff gets knocked off, you know, my face gets frozen for a second, then it comes back. That’s just what’s going to happen. Don’t sweat the small stuff. But the video is very, very important. And then regard to the books, that’s the next thing that we both learned is that writing a book really set you up as an authority. And I’ve written nine number one best selling books. I think I’ve published 20 something books all together and about 15 journals or something like that. And each time I’ve done that has not necessarily been, well not at all, it’s not none of it’s been to make money because of the book, you know, because I’ve written the book or people buying the book, that’s that’s not how I make money. How I make money is by using that book to put me in a place of authority, so that when I go approach a TV station or the producer of either a TV show or a podcast, or what have you, is that I say, “I want to let you know that I’m an international number one best selling author. And I want to, if possible, get on your TV show to talk about this thing.” So I’ve written a book about a few different things. One of those right now is CBD oil, and I have become a leading authority in CBD oil. I’ve spoke to doctors, medical doctors in Nashville Tennessee, I’ve gotten on podcast I’ve been invited to go on TV shows and it’s really that moment that I published the book and become a best selling author is when everything happens. And now I become the authority in that particular niche. Understanding I’ve only been in the CBD business for a year now. And already I’ve set myself up as a leading authority. And people will say things and this wasn’t intentional. But the last four or five times I’ve been introduced on a TV show, they said, here’s the guy that’s written the book on CBD, as if I’m the guy who created CBD. And I kind of look and I gotta go, “Well, I didn’t write it.” You know, and I kind of played down and said, “Well, that’s not I just wrote a book on CBD.” I’m not necessarily the guy who invented CBD or anything like that. But the people remember that, right? They remember it. That’s the guy. That’s the CBD oil guy. And it really sets you up. So if you want to set yourself up as an authority, I would suggest you write a book and become a best selling author and there’s a way of doing that. That’s not as complicated as you think.

Mario Fachini  [23:25]  

Yeah, I like the point you made there. Because a lot of people get fixated. I know, I get the question a lot with my clients, they’re going well, “How many copies of the book do I need to sell?” And I swear to you now I’m going to say, “Well, do you want to sell 10 copies of the book or work with a country?” 

Andy Falco-Jimenez  [23:41]  

Yeah.

Mario Fachini  [23:42]  

Because I have a high feeling that you would probably rather have another country reach out to you and have a deal like you did?

Andy Falco-Jimenez  [23:50]  

Yeah.

Mario Fachini  [23:50]  

Than maybe 10 or 20 copies sold today of your book.

Andy Falco-Jimenez  [23:55]  

Yeah, those two books. One of them was the Detection Dog Manual and the other one was Dog Sniff Evidence. And both those books is the Kingdom of Bahrain found when they did their search for me. A Google search probably and the books at that time came up because one of them was a number one bestseller. The other one I didn’t use that technique. So it was still there. It was good enough, because it was a companion book that they saw both of those. And yeah, and so that’s what led to that contract. And again, the other thing that’s important, I was the same person before I wrote the book as I was after the book. So the book didn’t make me a better trainer. The book didn’t make me more knowledgeable in training human beings and relationship with their dogs, right? The book just set me up as a higher authority than I was without it. Without it, they never would have found me. Without the video, they never would have found me right. It’s because of the book and the videos that I did is what caused people to find me.

Mario Fachini  [24:45]  

The books and the videos allow you to demonstrate it. One of my rules is I don’t take anyone on that’s actually not an expert and authority. Because I know it’s just amplifying what they already are. It’s not going to turn you into what you need to be at but if you’re not doing it, you’re definitely missing out. So we’re going to come back to the Imperfect Action Round and we’re going to do the Rapid Fire questions right after we thank our sponsor.

SPONSOR – Acorns  [25:08]  

Invest automatically, save for later and spend today. That’s why I love Acorns. I used to think spare change didn’t make a difference and saving and investing was an old fashioned manual process. It’s not, and it’s a game changer. If you’re not leveraging compounding interest in your business and life automatically, you’re missing out. Acorns not only makes saving and investing easy and automatic, it makes it even more valuable by investing with diversified portfolios, spare change, extra cash and rounding up everyday transactions. You can even set recurring monthly investments in the amount you desire. To make good great, there’s also a debit card option that will continue to help you save and invest even further when you spend. Plus no minimum balance and overdraft fees. Now for the cherry on top. They have partnered with 250 plus companies and brands and growing with their Found Money program tonight invest back a percentage into your account with the everyday purchases when you shop. Two of which you’re probably listening to this right now through an Amazon or Apple device. Get Started profiting from your everyday life and business simply and easily today, at EAinterviews.com/acorns. Once again, that’s EAinterviews.com/acorns.

Mario Fachini  [26:21]  

Alright, we are back with the Imperfect Action Round. And I am excited to ask you the first question, Andy 60 seconds or less. What is the fastest path to the cash you found in your business?

Andy Falco-Jimenez  [26:36]  

Oh. Writing the book, it changed everything. Once I wrote that book and got it out there, and it when you talk about fast, I could write a book fast. I could write a book in about two or three weeks, get it published, and get it out there become a best selling author and the next thing you know you’re on TV.

Mario Fachini  [26:52]  

All right, number two, what is the biggest problem you see your prospects making? And what’s the fastest way they can fix that right now today?

Andy Falco-Jimenez  [27:01]  

My prospects making, my prospects make the big mistake of not vetting their experts and following through and implementing what’s being taught, the implementation. You can learn and learn. You can go to Harvard, you can go to some of the best colleges, universities and learn the stuff, if you don’t implement and take action. It all goes for not. So you have to learn from the leaders and experts, copy what they say and then implement without implementation. You have nothing.

Mario Fachini  [27:30]  

I love that. Number three, how do you maximize customer lifetime value in your business?

Andy Falco-Jimenez  [27:40]  

Whoo, wow. I may be stumped on this one.

Mario Fachini  [27:44]  

Everyone loves this question.

Andy Falco-Jimenez  [27:48]  

One more time.

Mario Fachini  [27:49]  

How do you maximize customer lifetime value in your business?

Andy Falco-Jimenez  [27:53]  

I think it’s something I learned in the academy. And that is understanding that the thing that somebody is approaching you with is the most important thing happening in their life, in most cases, and you need to look at it that way. Don’t look at it as if it’s a burden that you help them with it. Or that they’re just another customer or they’re just kind of you know, just another name on the ledger. Understand the feeling that they may be having by coming to you that that thing is very important to them. And you need to have the respect to talk to them in that way. And if you do that the people will stick around for a very long time.

Mario Fachini  [28:27]  

Love it. Books, what is the number one book you’d recommend that’s helped you?

Andy Falco-Jimenez  [28:33]  

Oh, my gosh. I’m looking at my bookshelf. There’s a couple of them and the name is escaping me.You know, ‘Whale Done!’ is a really good book. I wish I had it handy.

Mario Fachini  [28:44]  

Oh, my gosh.

Andy Falco-Jimenez  [28:46]  

I recommend it to people.

Mario Fachini  [28:47]  

I love that book.

Andy Falco-Jimenez  [28:48]  

Yeah. I love Whale Done! It’s something that I always think about all the time and I use it with my kids. I wish I would have used it in my marriage, which is no longer in existence. But it has helped me in a lot of ways to be a really good boss and understand, look for those opportunities that people are doing something right. And don’t always be looking to discipline people all the time. And that’s the only thing you do. Look for things that they’re doing right and reward them for that.

Mario Fachini  [29:15]  

No one has recommended that. That’s one of the books I’ve recommended for about, let’s say a couple of years now.

Andy Falco-Jimenez  [29:21]  

Yeah, I love that book.

Mario Fachini  [29:22]  

It’s a great one. Very good. Well, let everyone know where they can find you. What’s the best place to get more information on Andy?

Andy Falco-Jimenez  [29:30]  

Well, I just Facebook is a great way, Andy Falco-Jimenez. I have a bunch of presence on there. If you want to learn how to train your dog, you can find that Falco K9 Academy. If you want to learn more about CBD oil I got Today’s CBD Oil. But Andy Falco Jimenez, I have a public page or I guess, a celebrity page, what else they call it?

Mario Fachini  [29:48]  

Public Figure Page.

Andy Falco-Jimenez  [29:49]  

Yeah, there you go Public Figure Page. And you can see some videos on there and things that I’ve done, and whatever it interests you. If you have any desire to write a book, we have a publishing. I know I do a lot of different things. We have a mastermind group. And so because of all that, if you just want to get engaged and figure out how it is that I can help you with something, I’d love to do that. And just find me on Facebook. And that’s probably the best way to go.

Mario Fachini  [30:12]  

Excellent. Well, Andy, it’s a pleasure to see you. I appreciate you sharing the information. And I know this was a long time coming. So thank you. It’s been a pleasure having you.

Andy Falco-Jimenez  [30:21]  

Thank you very much. I’m glad to be here.

Mario Fachini  [30:23]  

All right, everyone. That’s it. We’ll see you on the next one. Have a great day, and God bless.

SPONSOR – Acorns  [30:29]  

Spare change, how’s that going to make a difference? I know that’s what I thought before I started investing with Acorns. Throwing change in a jar is not very leveraged and time consuming. But what about all the transactions you don’t use cash for? You know, like majority. Acorns not only invest your spare change automatically with roundups, it also lets you add a preset amount to each transaction, regardless. It’s pretty inspiring to see how quickly and easily you can end up with a pile of cash instead a pile of receipts Get Started simply and easily today at EAinterviews.com/acorns. Once again, that’s EAinterviews.com/acorns.